“Life Is Easier, More Connected With NFC” Video Unveiled By NFC Forum

  • Date: July 25, 2016
  • Fun, Short Animated Video Shows Benefits Of NFC; Educational And Shareable

    WAKEFIELD, Mass., USA – July 20, 2016 – The NFC Forum announced today the release of a fun, fast-moving animated 80 second video titled “What is NFC?”  The educational and shareable video shows how, with one tap of an NFC-enabled mobile device, NFC can make daily life easier and more connected.  The video can be used in presentations and shared directly from YouTube: https://www.youtube.com/watch?v=8q9iISSRx7k

    NFC or Near Field Communication is the technology that makes smartphones, tablets, wearables and other NFC-enabled device even smarter and more useful.  It does this by creating a universal interface to existing devices through simple touch interaction.  NFC bridges gaps between existing technologies and devices to enable new applications and services.

    The animated NFC video is intended to educate both businesses and the general public about NFC and show why NFC is a useful, valuable addition to daily life.  Examples from the retail, payment, transportation, Internet-of-Things, wearables and hospitality markets are highlighted in the video.  Learn more about these key markets on the NFC Forum Special Interest Group web site. Real-life implementations of NFC can be found on the NFC Forum’s Product Showcase web site.  More useful NFC marketing material available for use can be found on the NFC Forum’s web site.

    About Near Field Communication Technology

    NFC technology makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital content, and connect electronic devices with a touch. A standards-based connectivity technology, NFC harmonizes today’s diverse contactless technologies, enabling current and future solutions in areas such as access control, consumer electronics, health care, information collection and exchange, loyalty and coupons, payments, and transport. NFC technology is supported by the world’s leading communication device manufacturers, semiconductor producers, network operators, IT and services companies, and financial services organizations. NFC is compatible with hundreds of millions of contactless cards and readers already deployed worldwide.

    About the NFC Forum

    The NFC Forum (www.nfc-forum.org) was launched as a non-profit industry association in 2004 by leading mobile communications, semiconductor, and consumer electronics companies. The Forum’s mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC technology. The Forum’s global member companies are currently developing specifications for a modular NFC device architecture, and protocols for interoperable data exchange and device-independent service delivery, device discovery, and device capability. The NFC Forum’s Sponsor members, which hold seats on the Board of Directors, include leading players in key industries around the world. The Sponsor members are: Apple Inc., Broadcom Corporation, Dai Nippon Printing Co. Ltd., Google, Inc., Intel, MasterCard Worldwide, Nokia, NXP Semiconductors, Qualcomm, Samsung, Sony Corporation, STMicroelectronics, and Visa Inc.

     

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