NFC Forum Blog

NFC Accelerates Public Transport into the Future

NFC Accelerates Public Transport into the Future

I couldn’t help but think how appropriate it was. There I was in London — where the world’s first underground railway was built 152 years ago — to meet with leaders in the transport industry to discuss ways to makeRead more »

Beyond Payments – NFC Fuels Improved Retail Experience, Consumer Engagement

Beyond Payments – NFC Fuels Improved Retail Experience, Consumer Engagement

Mobile technology affords retailers and brands new opportunities to improve consumer communication and engagement, but today’s digital landscape is increasingly complex . Many retailers and brands continue to struggle to understand which technologies, tools and strategies will lead to better in-store experiences, increased sales andRead more »

NFC: A Real-World Retail Solution

NFC: A Real-World Retail Solution

It was supposed to be a breakthrough innovation for one of the world’s largest retailers — a smartphone app that enabled its shoppers to scan their purchases as they shopped, thereby avoiding long checkout lines and wasted time. But afterRead more »

Why Our Mission and Goals Matter

Why Our Mission and Goals Matter

Does anyone ever really read an organization’s mission statement? If you don’t, it’s probably because so many of them say so little. In fact, one Internet humorist has even created an online mission statement generator that produces an endless variety of mission mish-mash.Read more »

When It Comes to Payment, NFC Gets the Tap

When It Comes to Payment, NFC Gets the Tap

If you’re a consumer who’s purchased a smartphone recently, you may be thinking about one of the cooler uses for that device – making contactless payments for purchases at retail shops and restaurants. But which type of mobile payment isRead more »

What is the Purpose of NFC NDEF Signature Records?

What is the Purpose of NFC NDEF Signature Records?

This question was posted a few years ago by  Eric  Vétillard  in this  blog post . The NFC Forum  Signature RTD  1.0 specification was first released as a  specification  in 2010.   Michael Roland  later identified ways to improve the specification and assisted the NFC Forum in updating it.  Now a candidate specification, the final NFC ForumRead more »

Winning the User Experience Relay Race

Winning the User Experience Relay Race

As any Olympic track athlete will tell you, winning a successful 4×100 meter relay race is as much about the baton-passing as it is the speed of the runners. There are multiple passing techniques to choose from – from theRead more »

NFC + App Developers = Innovation for Today and Tomorrow

NFC + App Developers = Innovation for Today and Tomorrow

My ties to the developer community run deep, and inform my work with the Forum. Recently, we launched our new “Tap Into NFC” Developer Program, website and NFC product showcase . (In case you missed the announcement, you can find it here .) Our primary goal with this program is toRead more »

Get Better Acquainted with NFC

Get Better Acquainted with NFC

Thanks to a certain high-profile product announcement out of Cupertino this week, a lot more people are now aware of NFC. That’s great, because public interest and consumer demand are essential to NFC adoption and growth. Apple users will nowRead more »