Tag: market growth

The Meaning Behind Our New Mission Statement

The NFC Forum has unveiled a new mission statement that reflects the evolving focus of our work as the market for NFC grows and matures: The NFC Forum brings the convenience of NFC technology to life. We empower organizations toRead more »

NFC: A Real-World Retail Solution

It was supposed to be a breakthrough innovation for one of the world’s largest retailers — a smartphone app that enabled its shoppers to scan their purchases as they shopped, thereby avoiding long checkout lines and wasted time. But afterRead more »

Why Our Mission and Goals Matter

Does anyone ever really read an organization’s mission statement? If you don’t, it’s probably because so many of them say so little. In fact, one Internet humorist has even created an online mission statement generator that produces an endless variety of mission mish-mash.Read more »

When It Comes to Payment, NFC Gets the Tap

If you’re a consumer who’s purchased a smartphone recently, you may be thinking about one of the cooler uses for that device – making contactless payments for purchases at retail shops and restaurants. But which type of mobile payment isRead more »

NFC + App Developers = Innovation for Today and Tomorrow

My ties to the developer community run deep, and inform my work with the Forum. Recently, we launched our new “Tap Into NFC” Developer Program, website and NFC product showcase . (In case you missed the announcement, you can find it here .) Our primary goal with this program is toRead more »

Get Better Acquainted with NFC

Thanks to a certain high-profile product announcement out of Cupertino this week, a lot more people are now aware of NFC. That’s great, because public interest and consumer demand are essential to NFC adoption and growth. Apple users will nowRead more »

by Paula Hunter, November 4, 2013 As the new Executive Director of the NFC Forum, I have spent a lot of time over the past few weeks listening, learning, and adding a whole new list of acronyms to my vocabulary. Read more »