Tag: vertical markets

NFC: A Real-World Retail Solution

It was supposed to be a breakthrough innovation for one of the world’s largest retailers — a smartphone app that enabled its shoppers to scan their purchases as they shopped, thereby avoiding long checkout lines and wasted time. But afterRead more »

Why Our Mission and Goals Matter

Does anyone ever really read an organization’s mission statement? If you don’t, it’s probably because so many of them say so little. In fact, one Internet humorist has even created an online mission statement generator that produces an endless variety of mission mish-mash.Read more »

NFC + App Developers = Innovation for Today and Tomorrow

My ties to the developer community run deep, and inform my work with the Forum. Recently, we launched our new “Tap Into NFC” Developer Program, website and NFC product showcase . (In case you missed the announcement, you can find it here .) Our primary goal with this program is toRead more »

Get Better Acquainted with NFC

Thanks to a certain high-profile product announcement out of Cupertino this week, a lot more people are now aware of NFC. That’s great, because public interest and consumer demand are essential to NFC adoption and growth. Apple users will nowRead more »

By Koichi Tagawa, November 20, 2013 Since the NFC Forum was founded in 2004, our work has been largely focused on developing technical specifications that harmonize industry and wireless standards to ensure a robust, versatile, and interoperable technology.  Today, whileRead more »