Identifying NFC

N-Mark_Subway Station

Ensure that your NFC products and services are universally recognized by using the NFC Forum N-Mark.

NFC technology is supported by the world’s leading consumer electronics manufacturers, semiconductor producers, mobile device manufacturers,

network operators, developers, service companies, and financial institutions. NFC enables both research organizations and commercial enterprises to invest in technology that supports leading global contactless technologies and applications. By integrating NFC, devices can support and interoperate with existing contactless card applications and infrastructures such as Access Control, payment, and transport.

A remarkably diverse and expanding array of NFC use cases is being explored all around the world, with resulting solutions coming to market every day. See some of these NFC use cases in action by visiting NFC Forum on YouTube.

With the diverse ways that people can use and interact with NFC, it is important that NFC-enabled touchpoints and devices are easily recognized. The NFC Forum created the N-Mark to serve this purpose.


N-Mark branding can be used on printed, digital, and online advertising, promotional materials, and packaging, both to inform readers that products are NFC-enabled and to create greater consumer awareness and use of NFC technology. When used for these purposes, the NFC Forum N-Mark trademark may be applied to:
• Advertisements
• Outdoor posters
• Product packaging, bottles, and containers
• Point-of-sale materials
• Press materials
• Direct mail materials
• Exhibition stands
• Product and sales literature
• TV commercials
• Visual aids and slide presentations
• Internet content, websites and social media
• Adhesive labels


The N-Mark should be displayed in system-level and application software of NFC-enabled devices to make users aware of the availability of NFC functionality and to make it easy to interact with other NFC-enabled devices and tags. Uses of the N-Mark in software include:
• In the graphical user interface (GUI) to indicate whether NFC functionality is on or off
• As an NFC touchpoint in a GUI if the screen can act as an antenna
• In system settings dialogues and other device-specific low-level software related to the NFC functionality of an NFC-enabled device
• In preinstalled or user-installed application software programs that support NFC


On an NFC-enabled device, such as a mobile phone or other consumer electronics, the N-Mark is used as a touchpoint to identify the position on the device where it can be aligned with an NFC tag or with another NFC device to enable an NFC interaction. While the N-Mark is complementary to – and may be displayed alongside – other proprietary marks and trademarks, the N-Mark should be the touchpoint indicator to enable a user to access the service.

NFC Tags

For NFC tag applications, the N-Mark is used to identify the position over an NFC tag where the consumer can align an NFC-enabled device to initiate an NFC interaction. NFC tags may be applied to virtually any physical medium, including printed posters, point-of-sale displays, counter cards, shelf signs, adhesive labels, bottles and containers, and product packaging.