Posts by: Paula  Hunter

NFC Forum Innovation Award Judges Share Thoughts on Industry and Trends

NFC Forum Innovation Award Judges Share Thoughts on Industry and Trends

The NFC Innovation Awards are back! This year, the NFC Forum ’s awards will be judged by a team of 15 NFC industry leaders, analysts, and technology experts from all over the world. Judges will be reviewing submissions from this year’s applicants and selecting winners inRead more »

Futbol, Football or Soccer? Three Ways NFC Technology Is Transforming Sports

Futbol, Football or Soccer? Three Ways NFC Technology Is Transforming Sports

We’re all familiar with NFC-enabled fitness watches. We can use them to track our heart rate, find out how many steps we took and how many hours we slept, connect to our workout machines for a more precise workout andRead more »

New Book Shows How to Activate The Real World With NFC Mobile Marketing

New Book Shows How to Activate The Real World With NFC Mobile Marketing

Is Near Field Communication (NFC) technology the key to enabling omnichannel marketing? The recently published “NFC Mobile Marketing For Dummies” says yes. The author, Matt Bright, NFC Forum’s Retail & Payment Special Interest Group (SIG) Chair and Senior Director, Product and Technical Marketing at Thinfilm,Read more »

Apple iOS 11 and Android Driving NFC Apps Market Forward at Faster Pace

Apple iOS 11 and Android Driving NFC Apps Market Forward at Faster Pace

Over the past month, the number of Near Field Communication (NFC) apps in Apple’s App Store has doubled as 28 new reader/writer apps have been released or updated. Apple saw its number of NFC-related apps increase from 26 to 54Read more »

IoT and NFC: The Fun Starts This Fall With Public Release of iOS 11

IoT and NFC: The Fun Starts This Fall With Public Release of iOS 11

Our brief respite from the fevered excitement in the technology industry around Apple’s iOS 11 beta announcement – particularly, in my opinion, as it relates to Near Field Communication (NFC) technology is over. I say “brief” because if history provesRead more »