Posts by: Paula  Hunter

Nine Finalists From Around the World Vie for NFC Innovation Awards

Nine Finalists From Around the World Vie for NFC Innovation Awards

From Over 60 Submissions: Three NFC Innovation Award Winners to be Unveiled in London June 26 at the Barbican Centre in London from 18:30 – 20:30 is the day, time and site for the 2018 NFC Innovation Award Celebration when we will recognize this year’sRead more »

NFC Innovation Awards Highlight How NFC Transforms and Improves Our Everyday Lives

NFC Innovation Awards Highlight How NFC Transforms and Improves Our Everyday Lives

The 2018 NFC Innovation Awards underscore the positive impact that NFC innovation is having on society. With NFC, users can connect, commission and control almost anything around them and as NFC technology continues to advance, NFC-enabled products will continually improve everyday lives. We haveRead more »

NFC  …. The Bridge to IoT and the Consumer

NFC …. The Bridge to IoT and the Consumer

Near field communication (NFC) as the bridge to the Internet of Things (IoT) and the consumer was the message I delivered to a large crowd of radio frequency identification (RFID) professionals recently at RFID Journal Live! in Orlando, Fla. RFID Journal LIVE! is theRead more »

The NFC Innovation Awards Flip the Script –  What NFC Innovations Would Our Judges Like to See?

The NFC Innovation Awards Flip the Script – What NFC Innovations Would Our Judges Like to See?

The 2018 NFC Innovation Awards are all about discovering new ways that NFC technology can be implemented to improve business strategies, introduce new inventions, and deliver a social impact for people in need. This year the NFC Forum is honoredRead more »

NFC Forum Innovation Award Judges Share Thoughts on Industry and Trends

NFC Forum Innovation Award Judges Share Thoughts on Industry and Trends

The NFC Innovation Awards are back! This year, the NFC Forum ’s awards will be judged by a team of 15 NFC industry leaders, analysts, and technology experts from all over the world. Judges will be reviewing submissions from this year’s applicants and selecting winners inRead more »

NFC Technology: Making Headlines At CES 2018

NFC Technology: Making Headlines At CES 2018

This year at CES in Las Vegas, hundreds of new innovations from across a broad spectrum of industries were unveiled to the public. I was personally thrilled to see the number of new products released using NFC technology at theRead more »

Futbol, Football or Soccer? Three Ways NFC Technology Is Transforming Sports

Futbol, Football or Soccer? Three Ways NFC Technology Is Transforming Sports

We’re all familiar with NFC-enabled fitness watches. We can use them to track our heart rate, find out how many steps we took and how many hours we slept, connect to our workout machines for a more precise workout andRead more »

New Book Shows How to Activate The Real World With NFC Mobile Marketing

New Book Shows How to Activate The Real World With NFC Mobile Marketing

Is Near Field Communication (NFC) technology the key to enabling omnichannel marketing? The recently published “NFC Mobile Marketing For Dummies” says yes. The author, Matt Bright, NFC Forum’s Retail & Payment Special Interest Group (SIG) Chair and Senior Director, Product and Technical Marketing at Thinfilm,Read more »

Uber, Lyft and NFC Forum Share Stage at Smart Transit Conference on Ridership and Mobility

Uber, Lyft and NFC Forum Share Stage at Smart Transit Conference on Ridership and Mobility

I had the pleasure of representing the NFC Forum at the Smart Transit Congress in Baltimore, Maryland at the end of October.  Smart Transit is a highly-focused industry congress on transit technology ; of the 300+ registered attendees over 50% were in the transit industry.  I was one of 50Read more »

Apple iOS 11 and Android Driving NFC Apps Market Forward at Faster Pace

Apple iOS 11 and Android Driving NFC Apps Market Forward at Faster Pace

Over the past month, the number of Near Field Communication (NFC) apps in Apple’s App Store has doubled as 28 new reader/writer apps have been released or updated. Apple saw its number of NFC-related apps increase from 26 to 54Read more »