Posts by: Paula  Hunter

NFC Forum Money Transfer Candidate Specification Provides Alternative to QR Codes –  Five Questions with Daniel Orsatti, Group Chair, Reference Applications Framework Working Group

NFC Forum Money Transfer Candidate Specification Provides Alternative to QR Codes – Five Questions with Daniel Orsatti, Group Chair, Reference Applications Framework Working Group

I had a chance to talk with Daniel Orsatti from STMicroelectronics who also serves as the NFC Forum’s Group Chair for the Reference Applications Framework Working Group recently about the NFC Money Transfer Candidate Specification (NMT).  Below are some of his comments on this newRead more »

eWaterpay Uses NFC to Help Provide Clean Drinking Water to Rural Areas

eWaterpay Uses NFC to Help Provide Clean Drinking Water to Rural Areas

What happens when you have over two billion NFC-enabled smartphones around the world and a United Nations goal of providing clean water to everyone on the globe by 2030? eWaterpay is a great answer. eWaterpay, the 2018 NFC Forum InnovationRead more »

Retail and Payment Webinar Illustrates NFC Growth in the Retail Environment

Retail and Payment Webinar Illustrates NFC Growth in the Retail Environment

Webinar features NFC technology applications, case studies and a look at the NFC Forum’s new white paper. Consumer loyalty is fading.  Customer experience scores have plateaued.  Mobile is now the preferred way to get online and is increasingly being usedRead more »

MARTECH CONFERENCE REPORT:  Marketing Technology Needs NFC!

MARTECH CONFERENCE REPORT: Marketing Technology Needs NFC!

Marketing . . . technology . . . management . . . and Near Field Communication (NFC) were on display at the MarTech conference in Boston, MA last week. Also on display was the enormous opportunity for NFC in theRead more »

The Connected Consumers Are Here!  Engagement Tips From The NFC Forum’s Bridging Digital and Physical Retail with NFC White Paper

The Connected Consumers Are Here! Engagement Tips From The NFC Forum’s Bridging Digital and Physical Retail with NFC White Paper

The era of the “connected consumer” is here – and it’s not just millennials. People of all ages and backgrounds are turning to the Internet to interact with digital content, services, experiences and brands. They’re going online for entertainment, education,Read more »

NFC Versatility, Functionality and Practicality Showcased at Bluetooth World 2018 and MARTECH

NFC Versatility, Functionality and Practicality Showcased at Bluetooth World 2018 and MARTECH

Spanning multiple audiences and themes, NFC technology continues to shine through as one of the most versatile and practical technologies on the planet. Okay, maybe I’m biased but over the next three weeks, the NFC Forum and its members willRead more »

Off to College – NFC-enabled Student IDs Available This Fall

Off to College – NFC-enabled Student IDs Available This Fall

USA Universities Leading the Way:  Duke University , University of Alabama , University of Oklahoma , Johns Hopkins University , Santa Clara University and Temple University will Deploy  NFC-enabled Student IDs Soon college students will be returning to campus for the fall semester with all the essentials of university life: laptop, textbooks and NFC-enabled student IDs.Read more »

NFC-enabled Mobile Phone is Retail Omnichannel Superweapon

NFC-enabled Mobile Phone is Retail Omnichannel Superweapon

In my opinion, the mobile phone is the most important conduit for retail omnichannel execution and NFC is the most likely enabler for a wide variety of smartphone applications. That is what I said recently while on a panel atRead more »

One Day – Two Events – Great Success: NFC Innovation Day

One Day – Two Events – Great Success: NFC Innovation Day

Eight industry leaders presented on the latest developments in the NFC technology world; four NFC experts enlightened audiences about how NFC technology simplifies lives and three NFC innovators were honored with NFC Innovation Awards – we did this all inRead more »