Posts by: Paula  Hunter

MARTECH CONFERENCE REPORT:  Marketing Technology Needs NFC!

MARTECH CONFERENCE REPORT: Marketing Technology Needs NFC!

Marketing . . . technology . . . management . . . and Near Field Communication (NFC) were on display at the MarTech conference in Boston, MA last week. Also on display was the enormous opportunity for NFC in theRead more »

The Connected Consumers Are Here!  Engagement Tips From The NFC Forum’s Bridging Digital and Physical Retail with NFC White Paper

The Connected Consumers Are Here! Engagement Tips From The NFC Forum’s Bridging Digital and Physical Retail with NFC White Paper

The era of the “connected consumer” is here – and it’s not just millennials. People of all ages and backgrounds are turning to the Internet to interact with digital content, services, experiences and brands. They’re going online for entertainment, education,Read more »

NFC Versatility, Functionality and Practicality Showcased at Bluetooth World 2018 and MARTECH

NFC Versatility, Functionality and Practicality Showcased at Bluetooth World 2018 and MARTECH

Spanning multiple audiences and themes, NFC technology continues to shine through as one of the most versatile and practical technologies on the planet. Okay, maybe I’m biased but over the next three weeks, the NFC Forum and its members willRead more »

Off to College – NFC-enabled Student IDs Available This Fall

Off to College – NFC-enabled Student IDs Available This Fall

USA Universities Leading the Way:  Duke University , University of Alabama , University of Oklahoma , Johns Hopkins University , Santa Clara University and Temple University will Deploy  NFC-enabled Student IDs Soon college students will be returning to campus for the fall semester with all the essentials of university life: laptop, textbooks and NFC-enabled student IDs.Read more »

NFC-enabled Mobile Phone is Retail Omnichannel Superweapon

NFC-enabled Mobile Phone is Retail Omnichannel Superweapon

In my opinion, the mobile phone is the most important conduit for retail omnichannel execution and NFC is the most likely enabler for a wide variety of smartphone applications. That is what I said recently while on a panel atRead more »

One Day – Two Events – Great Success: NFC Innovation Day

One Day – Two Events – Great Success: NFC Innovation Day

Eight industry leaders presented on the latest developments in the NFC technology world; four NFC experts enlightened audiences about how NFC technology simplifies lives and three NFC innovators were honored with NFC Innovation Awards – we did this all inRead more »

NFC:  The Ultimate Technology Fashion Statement

NFC: The Ultimate Technology Fashion Statement

I recently returned from the three-day Wear Conference in the “Big Apple” (New York City) where I presented to a room crowded with fashionistas and technologists. The conference was very technical focusing on technology in clothing, fiber, sporting goods, etc. Nearly halfRead more »

Nine Finalists From Around the World Vie for NFC Innovation Awards

Nine Finalists From Around the World Vie for NFC Innovation Awards

From Over 60 Submissions: Three NFC Innovation Award Winners to be Unveiled in London June 26 at the Barbican Centre in London from 18:30 – 20:30 is the day, time and site for the 2018 NFC Innovation Award Celebration when we will recognize this year’sRead more »

NFC Innovation Awards Highlight How NFC Transforms and Improves Our Everyday Lives

NFC Innovation Awards Highlight How NFC Transforms and Improves Our Everyday Lives

The 2018 NFC Innovation Awards underscore the positive impact that NFC innovation is having on society. With NFC, users can connect, commission and control almost anything around them and as NFC technology continues to advance, NFC-enabled products will continually improve everyday lives. We haveRead more »

NFC  …. The Bridge to IoT and the Consumer

NFC …. The Bridge to IoT and the Consumer

Near field communication (NFC) as the bridge to the Internet of Things (IoT) and the consumer was the message I delivered to a large crowd of radio frequency identification (RFID) professionals recently at RFID Journal Live! in Orlando, Fla. RFID Journal LIVE! is theRead more »