Posts by: Ruth  Cassidy

The NFC Forum Sets Its Near-Term Priorities

The NFC Forum Sets Its Near-Term Priorities

NFC technology has broad applicability to a diverse range of industries and use cases – from health care in developing countries to access control on college campuses. With so many worthwhile opportunities to develop, it’s important to set priorities thatRead more »

Wearables are Taking NFC Everywhere

Wearables are Taking NFC Everywhere

Wearables – from smartwatches to fitness trackers – are hot. According to analyst firm CCS Insight , the wearable device market will generate $12 billion in 2015 – and more than double to $25 billion by 2019. That also includes wearable cameras, virtual reality headsets,Read more »

Five Reasons Why NFC is an Essential Technology for Marketing

Five Reasons Why NFC is an Essential Technology for Marketing

From Big Data analytics to social marketing solutions, the arsenal of technology tools available to marketers is multiplying daily. As channels proliferate, challenging the impact of traditional tools such as conventional advertising and direct mail, you need to find waysRead more »