Retail and Payment

MARTECH CONFERENCE REPORT:  Marketing Technology Needs NFC!

MARTECH CONFERENCE REPORT: Marketing Technology Needs NFC!

Marketing . . . technology . . . management . . . and Near Field Communication (NFC) were on display at the MarTech conference in Boston, MA last week. Also on display was the enormous opportunity for NFC in theRead more »

The Connected Consumers Are Here!  Engagement Tips From The NFC Forum’s Bridging Digital and Physical Retail with NFC White Paper

The Connected Consumers Are Here! Engagement Tips From The NFC Forum’s Bridging Digital and Physical Retail with NFC White Paper

The era of the “connected consumer” is here – and it’s not just millennials. People of all ages and backgrounds are turning to the Internet to interact with digital content, services, experiences and brands. They’re going online for entertainment, education,Read more »

NFC Versatility, Functionality and Practicality Showcased at Bluetooth World 2018 and MARTECH

NFC Versatility, Functionality and Practicality Showcased at Bluetooth World 2018 and MARTECH

Spanning multiple audiences and themes, NFC technology continues to shine through as one of the most versatile and practical technologies on the planet. Okay, maybe I’m biased but over the next three weeks, the NFC Forum and its members willRead more »