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Futbol, Football or Soccer? Three Ways NFC Technology Is Transforming Sports

Futbol, Football or Soccer? Three Ways NFC Technology Is Transforming Sports

We’re all familiar with NFC-enabled fitness watches. We can use them to track our heart rate, find out how many steps we took and how many hours we slept, connect to our workout machines for a more precise workout andRead more »

New Book Shows How to Activate The Real World With NFC Mobile Marketing

New Book Shows How to Activate The Real World With NFC Mobile Marketing

Is Near Field Communication (NFC) technology the key to enabling omnichannel marketing? The recently published “NFC Mobile Marketing For Dummies” says yes. The author, Matt Bright, NFC Forum’s Retail & Payment Special Interest Group (SIG) Chair and Senior Director, Product and Technical Marketing at Thinfilm,Read more »

Apple iOS 11 and Android Driving NFC Apps Market Forward at Faster Pace

Apple iOS 11 and Android Driving NFC Apps Market Forward at Faster Pace

Over the past month, the number of Near Field Communication (NFC) apps in Apple’s App Store has doubled as 28 new reader/writer apps have been released or updated. Apple saw its number of NFC-related apps increase from 26 to 54Read more »

Transforming the Retail Consumer Experience with NFC

Transforming the Retail Consumer Experience with NFC

Retail is transforming before our eyes. While industry experts will continue to argue over whether traditional retail is actually in crisis, it’s crystal clear that retail has entered a period of significant disruption. For savvy brands and retailers of all types,Read more »

IoT and NFC: The Fun Starts This Fall With Public Release of iOS 11

IoT and NFC: The Fun Starts This Fall With Public Release of iOS 11

Our brief respite from the fevered excitement in the technology industry around Apple’s iOS 11 beta announcement – particularly, in my opinion, as it relates to Near Field Communication (NFC) technology is over. I say “brief” because if history provesRead more »

Irish National Transport Authority Makes Leap Card Go Farther with NFC

Irish National Transport Authority Makes Leap Card Go Farther with NFC

For years, the transport needs of the Republic of Ireland have been served by a patchwork of public and private bus lines, light rail trams, and a national rail system. That nationwide network began to come together in 2011, whenRead more »

Three Questions With Juergen Boehler, NFC Forum Technical Committee Chair about the ISO/IEC 14443 Analog Parameter Comparison and Alignment white paper

Three Questions With Juergen Boehler, NFC Forum Technical Committee Chair about the ISO/IEC 14443 Analog Parameter Comparison and Alignment white paper

What is the NFC Forum – ISO/IEC 14443 Analog Parameter Comparison and Alignment white paper all about? The NFC Forum – ISO/IEC 14443 Analog Parameter Comparison and Alignment white paper is a significant achievement. It is the result of a collaborative industry effort to lay some of the technical groundwork paving the way for public transport interoperability using NFC. Along with the NFC Forum,Read more »