Four Questions With Mike McCamon About NFC Forum Priorities, Challenges And Future
We caught up with the NFC Forum’s new Executive Director Mike McCamon at the NFC Forum’s Singapore Member’s Meeting and asked him a few questions about NFC’s future, Forum priorities and books. Here’s what he had to say.
Q: What are your priorities for the NFC Forum?
The success of the NFC Forum is well known. Under the guidance of the Board and our member companies, the technology is already part of our everyday lives. But in many parts of the world, and for certain use cases, user adoption could be improved. There is also growing interest to extend NFC’s user-friendly and secure “tap to authenticate” core feature to connect us with even more smart devices all around us. So, user adoption, usability, and new use cases will be my priorities for the Forum.
Q: What is the NFC Forum’s biggest challenge? Opportunity?
One of the great challenges of technologies that transcend markets, manufacturers, and use cases, is harmonizing the user experience for intuitive and reliable outcomes while also allowing for innovation. Added to this is the fact that when technologies become more mainstream, it’s critical that new users grow to have the same confidence in features provided by NFC that early adopters had earlier in the market.
Q: From your 30 years of experience leading the Bluetooth SIG and Water.org as well as working in the private sector what are some of the common challenges faced by associations you’ve experienced in the past and how did you solve them?
I have long contended the most common challenge for most every organization is managing momentum; maintaining it when it’s positive, correcting it when it’s negative, or re-energizing it when it’s drifting. And of course, this can be even more difficult as ideas and technologies age. On this topic, I am quite bullish on NFC wireless technology because I do believe there is still a great deal of opportunity to really deliver on our core benefits, including “tap and…”, to make our world more convenient, reliable, and secure.
Q: Is there a book you read recently that made a strong impression? Tell us about it
This week I just started The World Until Yesterday, by Jared Diamond. I try to be a big idea sort of person who can also execute on the details. Books that attempt to draw lessons from our collective past are very interesting to me having studied history in university. Also being a world citizen, I thrive on being introduced to new cultures, the traditions, and ways of thinking. I had found Mr. Diamond’s earlier book, Guns, Germs, and Steel to be quite fascinating so I’m looking forward to my time with his newer book.
Learn more about the NFC Forum: www.nfc-forum.org