Energy savings. Better health and fitness tracking. Greater convenience. Improved security. The Internet of Things is already providing these and other major benefits to early-adopting consumers who have invested in connected security systems, thermostats, lighting, wearables, and appliances. And there’s much more to come; according to Juniper Research, there will be 38.5 billion connected devices by 2020.



But for consumers to benefit fully from the Internet of Things, they will require some additional help. It can be challenging to enable a network connection for a device with no user interface. With no interface, connected objects have no way of knowing a user’s intent. Security on an open network is another concern. And then there’s the biggest challenge of all — bringing the Internet of Things to all the unpowered objects that lack an Internet connection.

That’s where NFC comes in. NFC provides four key capabilities that make the Internet of Things more convenient, more secure, and more inclusive:

  1. Easy network access and data sharing – With NFC, the process of connecting devices is easy and intuitive. There’s no lengthy handshaking or data entry requirements. Just tap and you’re connected to a world of convenience, information, and enhanced experiences.
  2. User control with expressed intent – NFC offers a simple, intuitive means of indicating the user’s intent to initiate action. It puts users in control by enabling them to connect on their terms and when they choose. A quick tap makes it clear.
  3. Data security at multiple levels — Wide-open networks allow opportunities for hackers. NFC counters with built-in features that limit opportunities for eavesdropping, and easy-to-deploy options for additional protections to match each use case.
  4. The ability to connect the unconnected — NFC solves the problem of unpowered objects that lack network access. By embedding NFC tags in these objects, you can add intelligence anywhere. With a tap of an NFC-enabled device, it can open a URL and deliver content that enhances the customer experience.

Those capabilities will come in handy. According to Navigant Research, Global revenue from shipments of residential IoT devices is expected to top US$330 billion from 2015 to 2025. So, whether you market devices, appliances, or services to your customers, look for NFC to enhance their experience and help you differentiate your offerings.