However, an article about the famous fashion house Prada’s use of NFC found its way into Vogue Magazine this week. One can assume that NFC has earned a crucial level of acceptance and market inevitability by the fact that a magazine like Vogue devotes space to a story about the technology. NFC technology has taken a step beyond being solely about technology into the realm of a solution or implementer story.
For those of you unfamiliar with Prada S.p.A., it is an Italian luxury fashion house with annual net sales of around three billion Euros. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, perfumes and other accessories.