????????????????????????????????????????????????????????????????????????????????????????????????Does anyone ever really read an organization’s mission statement? If you don’t, it’s probably because so many of them say so little. In fact, one Internet humorist has even created an online mission statement generator that produces an endless variety of mission mish-mash.

Here at the NFC Forum, though, we take our mission and goals very seriously — and believe they merit a close reading:

Our Mission

The Near Field Communication Forum was formed to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC technology.

Our Goals

  • Develop standards-based Near Field Communication specifications that define a modular architecture and interoperability parameters for NFC devices and protocols
  • Encourage the development of products using NFC Forum specifications
  • Work to ensure that products claiming NFC capabilities comply with NFC Forum specifications
  • Educate consumers and enterprises globally about NFC

When we developed our mission and goals back in 2004, we weren’t seeking to build a business; we were seeking to build an industry — and you can’t do that by going it alone. A lone organization can promote a technology, and a single company can build a business, but to establish an industry, you have to welcome partners who share the same vision and are willing to contribute and work together as a team. That’s why our mission and goals are squarely focused on activities that help everyone — widespread availability, maximum functionality, consistent performance, and global interoperability.

But why, you may ask, is it necessary for us to establish NFC as an industry? It is because the Forum members share the belief that NFC has strong potential to make our everyday lives more convenient and fun, and to give businesses new ways to create value and build customer relationships. That means that there are many opportunities for companies to do business in the NFC space — and they will only do so if those opportunities are available openly and are long lasting.

Without an industry-building focus, there would be no global interoperability, and thus, no open, sustainable business opportunities available. Even worse, competition from other similar technologies could arise, fragmenting the market and forcing users to contend with products that do not interoperate.

At the NFC Forum our mission and goals matter — and they are succeeding in building an industry full of opportunity for creative companies.