NFC Forum Focuses on Shanghai, with June 2 “Tap Into NFC Showcase,” May 25-29 Plugfest, and Member Meeting, June 1-5
Events Capitalize on Growing Interest in NFC in China
SHANGHAI, China – May 22, 2015 – The NFC Forum announced that it will hold a “Tap Into NFC Showcase” in Shanghai, from 5:30 to 7:30 p.m. on June 2 at the Grand Hyatt Shanghai. This public event seeks to educate attendees on the possibilities of NFC technology, create a place for NFC business people to share ideas, and provide an opportunity for networking. There is no charge to attend, but advance registration is required. Showcase information is also available in Chinese.
The “Tap Into NFC Showcase” agenda includes:
- “NFC Everywhere” Keynote from NXP Semiconductors – Creating new user experiences and enabling the Internet of Things, plus a glimpse at an NXP-powered Shanghai “Smart City” implementation
- Lightning Talks (five minute presentations)
- “Accelerating the Time to Market of Your NFC product,” from Keysight
- “Speeding Up NFC adoption with an Open Platform,” from MediaTek
- “Passively Operated NFC Solutions,” from Silicon Craft Technology
- Cocktail/Networking hour, with company exhibit tables
The Chinese market for NFC-enabled products and services is widely seen as poised for significant growth in the near future as NFC use in mobile payments and other applications rises sharply. According to a recent survey by RFI Group, 65% of contactless users in China are open to trying new payment methods.
“This is an exciting time for NFC in China. We encourage entrepreneurs and innovators in the NFC ecosystem — and all interested companies in the Shanghai area — to join us at ‘Tap Into NFC,’ “said Paula Hunter, NFC Forum Executive Director. “The NFC Forum already counts several of the top companies in China among our members, and as we roll out plans to expand our activities in this important market in the coming weeks, we invite all interested Chinese companies to join us in shaping the future of NFC.”
NFC Forum Plugfest events are held several times a year in various locations around the world. Plugfests promote the interoperability of NFC Forum device implementations by providing participants an opportunity to verify interaction of their own devices with other NFC Forum member implementations and tools. All testing is confidential.
The NFC Forum holds three members-only meetings each year: in Asia, Europe, and North America. Forum members at all levels are encouraged to attend as many meetings as possible. Each active Task Force, Working Group, and Committee has a working session at every meeting, where substantial progress is made toward completing outstanding work items and determining the overall direction of NFC technology. Member meetings also provide valuable networking opportunities for participants from around the world.
All companies with interest in the NFC Forum ecosystem are encouraged to become members. A range of levels is available.
About Near Field Communication Technology
NFC technology makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital content, and connect electronic devices with a touch. A standards-based connectivity technology, NFC harmonizes today’s diverse contactless technologies, enabling current and future solutions in areas such as access control, consumer electronics, health care, information collection and exchange, loyalty and coupons, payments, and transport. NFC technology is supported by the world’s leading communication device manufacturers, semiconductor producers, network operators, IT and services companies, and financial services organizations. NFC is compatible with hundreds of millions of contactless cards and readers already deployed worldwide.
About the NFC Forum
The NFC Forum (www.nfc-forum.org) was launched as a non-profit industry association in 2004 by leading mobile communications, semiconductor, and consumer electronics companies. The Forum’s mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC technology. The Forum’s global member companies are currently developing specifications for a modular NFC device architecture, and protocols for interoperable data exchange and device-independent service delivery, device discovery, and device capability. The NFC Forum’s Sponsor members, which hold seats on the Board of Directors, include leading players in key industries around the world. The Sponsor members are: Broadcom Corporation, Dai Nippon Printing Co. Ltd., Google, Inc., Intel, MasterCard Worldwide, NEC, Nokia, NXP Semiconductors, Qualcomm, Samsung, Sony Corporation, STMicroelectronics, and Visa Inc.