NFC Technology Powers Brands’ and Retailers’ Mobile-First, Omnichannel Consumer Journey

  • Date: October 2, 2018
  • NFC Forum Whitepaper Shows How NFC Technology Streamlines and Enhances Customer Experience

     

    WAKEFIELD, Mass., USA – October 2, 2018 – The NFC Forum announced today the release of a new whitepaper, “Bridging Digital and Physical Retail with NFC”, to help brands and retailers use NFC technology to better connect with customers. Authored by the NFC Forum Retail and Payment Special Interest Group (SIG), the free white paper shows brands and retailers how Near Field Communication (NFC) technology can be used to grow revenue, improve the customer experience, provide enhanced analytics and develop long-lasting relationships. The NFC Forum is the world’s leading standards and advocacy association for NFC technology.

    “Brands and retailers need innovative and intuitive tools to connect with today’s consumers and compete effectively in a mobile-first, omnichannel world,” said Matthew Bright, chair, NFC Forum Retail and Payment SIG. “NFC allows brands and retailers to connect quickly, easily and reliably with consumers at every step of the customer journey – pre-purchase, in-store and post-purchase.”

    NFC is a standards-based short-range wireless connectivity technology that makes smartphones, wearables, tablets and other devices even smarter. NFC is built into more than two billion smart devices and is compatible with hundreds of millions of contactless cards and readers already deployed worldwide.

    About Bridging Digital and Physical Retail with NFCWhitepaper

    Bridging Digital and Physical Retail with NFC” delivers an in-depth overview about how NFC technology can benefit both brands and retailers throughout the customer journey. It provides tips and tricks on how to reach connected consumers and manage successful brand and retail campaigns using NFC.

    NFC has the ability to enhance the entire consumer journey. Prior to purchase, NFC-enabled smart packages and signage can provide timely product information and even real-time digital offers. After the sale, NFC-enabled products, packages, and accessories can help build loyal customer relationships by streamlining access to how-to information, simplifying reorders and connecting consumers to relevant online communities and social networks.

    About the NFC Forum

    The NFC Forum was launched as a non-profit industry association in 2004 by leading mobile communications, semiconductor, and consumer electronics companies. The Forum’s mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC technology. The Forum’s global member companies are currently developing specifications for a modular NFC device architecture, and protocols for interoperable data exchange and device-independent service delivery, device discovery, and device capability. Only member companies can participate in the Forum’s certification program of NFC devices, readers and tags. The NFC Forum’s Sponsor members, which hold seats on the Board of Directors, include leading players in key industries around the world. The Sponsor members are: Apple Inc., Dai Nippon Printing Co. Ltd., Google, Inc., Infineon, Intel, Mastercard Worldwide, NXP Semiconductors, Qualcomm, Samsung, Sony Corporation, STMicroelectronics, and Visa Inc.