My ties to the developer community run deep, and inform my work with the Forum. Recently, we launched our new “Tap Into NFC” Developer Program, website and NFC product showcase. (In case you missed the announcement, you can find it here.)

Our primary goal with this program is to build an active community – to provide a platform upon which developers can share ideas, best practices, lessons learned, and then grow and learn from our collective, shared experiences. We also hope that there’s tremendous value in building a bridge to the NFC experts in the Forum; in having direct access to those who created and continue to develop the technology.

©Roman Yatsyna |

©Roman Yatsyna |


To that end, we supported the launch with two exciting NFC developer events in Tokyo. On Wednesday, October 8, at Hotel Nikko, we hosted the Tap Into NFC Developer Showcase where attendees got a hands-on look at the latest products from NFC Forum member companies and innovators in Japan, including Tokai Rika and DNP and their prototype of a Smart Phone Key System with NFC and Bluetooth I/F. We were also pleased to honor two innovative developers with Android Application Awards: Brilliant Service, for its “Ikesu Touch Aquarium,” and DreamOnline, for its security product, “SmartPassLock NFC.” A leading competition for smartphone applications in Japan, the Android Application Award highlights the best in applications targeting the global market.

On Friday, October 10, we gathered local companies for the NFC in Action Conference. The growing NFC buzz was palpable and the feedback was inspiring. From how to use HCE to leverage the growing NFC ecosystem to how NFC fits in the Internet of Things, it was clear that developers are committed to the power of NFC technology and to continuing to drive standards.

Please stay tuned for information on future events, including the biggest event for Android app developers and where the NFC Forum is a Gold Sponsor, AnDevCon in San Francisco, November 18-21.

In the meantime, I hope that you’ll check out our new site, and all the developer resources, including the Product Showcase if you haven’t already.

If you’re a developer and interested in having your app included in the Showcase, please visit  to share your story. If you have suggestions for our new site, share them on the Forum’s Google+ page or on Twitter.  We very much value your feedback, and we look forward to working with you.

This is just the beginning. We plan to evolve the program as well go, and based on community feedback, to continue to bring the resources and tools needed to help fuel the power of NFC.