NFC Forum Blogs and Podcasts

NFC Forum Member Spotlight: Len Ott, Socket Mobile

NFC Forum Member Spotlight: Len Ott, Socket Mobile

What first brought you and Socket Mobile to the NFC Forum? At Socket Mobile, we wanted to ensure our new RFID and NFC reader has the best, most up-to-date standards in the NFC space, and the best way to doRead more »

Futbol, Football or Soccer? Three Ways NFC Technology Is Transforming Sports

Futbol, Football or Soccer? Three Ways NFC Technology Is Transforming Sports

We’re all familiar with NFC-enabled fitness watches. We can use them to track our heart rate, find out how many steps we took and how many hours we slept, connect to our workout machines for a more precise workout andRead more »

New Book Shows How to Activate The Real World With NFC Mobile Marketing

New Book Shows How to Activate The Real World With NFC Mobile Marketing

Is Near Field Communication (NFC) technology the key to enabling omnichannel marketing? The recently published “NFC Mobile Marketing For Dummies” says yes. The author, Matt Bright, NFC Forum’s Retail & Payment Special Interest Group (SIG) Chair and Senior Director, Product and Technical Marketing at Thinfilm,Read more »

Uber, Lyft and NFC Forum Share Stage at Smart Transit Conference on Ridership and Mobility

Uber, Lyft and NFC Forum Share Stage at Smart Transit Conference on Ridership and Mobility

I had the pleasure of representing the NFC Forum at the Smart Transit Congress in Baltimore, Maryland at the end of October.  Smart Transit is a highly-focused industry congress on transit technology ; of the 300+ registered attendees over 50% were in the transit industry.  I was one of 50Read more »

Apple iOS 11 and Android Driving NFC Apps Market Forward at Faster Pace

Apple iOS 11 and Android Driving NFC Apps Market Forward at Faster Pace

Over the past month, the number of Near Field Communication (NFC) apps in Apple’s App Store has doubled as 28 new reader/writer apps have been released or updated. Apple saw its number of NFC-related apps increase from 26 to 54Read more »

Transforming the Retail Consumer Experience with NFC

Transforming the Retail Consumer Experience with NFC

Retail is transforming before our eyes. While industry experts will continue to argue over whether traditional retail is actually in crisis, it’s crystal clear that retail has entered a period of significant disruption. For savvy brands and retailers of all types,Read more »

NFC Forum Members: A Call for Action

NFC Forum Members: A Call for Action

Most are familiar with the internationally recognized and acclaimed United States President John F. Kennedy’s famous statement, “Ask not what your country can do for you — ask what you can do for your country.” This galvanizing, electrifying request for participation andRead more »

IoT and NFC: The Fun Starts This Fall With Public Release of iOS 11

IoT and NFC: The Fun Starts This Fall With Public Release of iOS 11

Our brief respite from the fevered excitement in the technology industry around Apple’s iOS 11 beta announcement – particularly, in my opinion, as it relates to Near Field Communication (NFC) technology is over. I say “brief” because if history provesRead more »

Irish National Transport Authority Makes Leap Card Go Farther with NFC

Irish National Transport Authority Makes Leap Card Go Farther with NFC

For years, the transport needs of the Republic of Ireland have been served by a patchwork of public and private bus lines, light rail trams, and a national rail system. That nationwide network began to come together in 2011, whenRead more »