NFC Forum Blogs and Podcasts

Five Reasons Why NFC is an Essential Technology for Marketing

Five Reasons Why NFC is an Essential Technology for Marketing

From Big Data analytics to social marketing solutions, the arsenal of technology tools available to marketers is multiplying daily. As channels proliferate, challenging the impact of traditional tools such as conventional advertising and direct mail, you need to find waysRead more »

NFC, Bluetooth and RFID: Unraveling the Wireless Connections

NFC, Bluetooth and RFID: Unraveling the Wireless Connections

We live in an increasingly wireless world. Whether we’re listening to music, sending a file from one device to another, or using a fitness tracker, we now expect it to happen without plugging in a single cable. Consumer demand forRead more »

Inside NCI 2.0 and What It Means for the New Generation of NFC Devices, Part 2

Inside NCI 2.0 and What It Means for the New Generation of NFC Devices, Part 2

In this, the second of two blog posts (read Part 1 here ) on the new NCI 2.0 candidate specification, we’ll take a closer look at more new features that benefit both NFC developers and device users: RF Interface Extension TheRead more »

Inside NCI 2.0 and What It Means for the New Generation of NFC Devices, Part 1

Inside NCI 2.0 and What It Means for the New Generation of NFC Devices, Part 1

Several weeks ago, the NFC Forum released a new NFC Controller Interface (NCI) 2.0 candidate specification. Because NCI describes an internal interface between an NFC Controller and the main processor of an NFC-enabled device, it is not something most usersRead more »

NFC in Access Control: Unlocking the Future

NFC in Access Control: Unlocking the Future

Did you realize that one of the most vital technologies in your daily life has remained relatively unchanged since 704 BC? No, it’s not your toaster or your household plumbing. It’s the technology that most of us rely on toRead more »

Extending Beyond Tech’s Earliest Adopters, Wearables Have Arrived and the Future is Now

Extending Beyond Tech’s Earliest Adopters, Wearables Have Arrived and the Future is Now

On the heels of our successful “Tap Into NFC” Meetup here in Boston last week, we’re still abuzz with all the exciting development work and real world applications across the NFC ecosystem. From improved health care and transit efficiencies, to new finance channels and personalized content delivery methods, adoption continues to trendRead more »

The Practical Uses of the NFC Signature RTD 2.0 Specification

The Practical Uses of the NFC Signature RTD 2.0 Specification

Imagine walking into your favorite coffee shop and, while you wait in line, you tap an NFC smart poster with your smartphone. It connects you to free Wi-Fi, offers you the promotion of the day, and allows you to placeRead more »

NFC Accelerates Public Transport into the Future

NFC Accelerates Public Transport into the Future

I couldn’t help but think how appropriate it was. There I was in London — where the world’s first underground railway was built 152 years ago — to meet with leaders in the transport industry to discuss ways to makeRead more »