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For release: 04 Nov 2009

NFC Forum Calls for Breakthrough Solutions for Annual Competition

Developers of Innovative NFC Solutions to Compete for Cash Prizes; Awards Ceremony to be held at WIMA on April 21

Wakefield, Mass., USA – Nov. 4, 2009 – The NFC Forum (https://www.https://nfc-forum.org), a non-profit industry association that advances the use of Near Field Communication (NFC) technology, today announced a call for entries for its NFC Forum Global Competition (https://www.https://nfc-forum.org/events/). Now in its fourth year, the Competition promotes the development and deployment of innovative and exemplary NFC services by both commercial and academic developers. The Competition has historically attracted scores of global entries spanning application areas as diverse as healthcare, mobile social media, hospitality, online banking and support for the disabled.

The Competition’s Commercial Track recognizes the commercial solution judged “The Best NFC Service of the Year 2010,” while a Research Track honors the academic organization that develops “The Most Innovative NFC Research Project of the Year 2010.” Three winners in each track will be awarded cash prizes. First-place winners will receive 5000 euros, second-place 1500 euros and third-place 1000 euros.

Entrants in the NFC Forum Global Competition can also benefit from global media coverage, interest from industry leaders and venture capitalists, and the opportunity to share ideas and forge relationships with other leading developers from business and academia.

“Every year, the NFC Forum Global Competition attracts a rich and varied array of entries that exploit the ease and power of NFC technology in new and exciting ways,” said Koichi Tagawa, chairman of the NFC Forum. “We at the NFC Forum are delighted to provide this annual showcase for the world’s most creative and useful NFC solutions.”

The Competition’s Commercial Track is for business ideas that address a specific market, business or consumer need or want. To enter, teams must submit a business case document of no more than 3,000 words and a prototype or commercial product. Commercial entries are evaluated on commercial viability and how successfully and innovatively they meet the identified need using NFC technology.

The Research Track is open to the academic community, including university student teams and research institutions. Research track submissions require an explanatory abstract of no more than 3,000 words that identifies the challenge addressed and outlines the approach taken. Prototypes are preferred and multimedia presentations are welcome; entries must not have been commercially piloted previously. Research entries are judged on quality of design and their creative and innovative use of NFC technology.

A team of reviewers will evaluate each entry, and 10 finalists from each track will be announced on March 16, 2010. Each team of finalists will deliver a presentation and live demonstration at the WIMA NFC Developers Summit (https://www.wima-nfc.com) on April 21, 2010. Following these events, the jury, composed of senior and recognized professionals and experts from academia and sponsoring companies, will vote to select first-, second- and third-place winners for each track.

The Competition’s Organizing Committee is now accepting entries; all final proposals must be received by February 19, 2010. Fees per entry (excluding VAT) are 200 euros for NFC Forum members, 350 euros for non-members, and 50 euros for students and research institutions. Entry forms and competition details are available now here. For further details or questions about competition rules and entries, write to: [email protected].

Sponsorship opportunities for the NFC Forum Global Competition are now available. Platinum sponsorship is available for 7500 euros, Gold sponsorship is 5000 euros and Silver sponsorship is 2500 euros. Equipment sponsorship is available at no charge. Sponsorship of the NFC Global Competition offers an array of benefits to participating organizations. Platinum, Gold and Silver sponsors receive prominent co-branding on all competition marketing materials and signage, and they also have the opportunity to judge the entries and help select the winners. Each sponsor shares in the media attention generated by the NFC Global Competition, which strengthens the sponsor’s perception in the marketplace as a company at the forefront of one of today’s fastest-growing consumer technologies. For more information, visit here or write to: [email protected].

WIMA is a Platinum sponsor of the Competition. Over-C is a Gold sponsor, and Stollmann E+V GmbH is a Silver sponsor.

About Over-C

Founded in 2001, Over-C is the leading provider of hosted Near Field Communication software applications focused on the management of tag events, from tag scan through the back office. Over-C’s hosted solutions help companies get the right data to the right person at the right time. Over-C is at the forefront of development of both the technological and business potential of NFC, and is committed to the provision of innovation, quality and technology-based experience to all its customers. With clients in a broad range of industries, Over-C consistently monitors around one million NFC activities each month. For more information on Over-C, visit www.over-c.com.

About Stollmann E+V GmbH

Stollmann, https://www.stollmann.de, based in Hamburg, Germany, is one of the leading developers and suppliers of standard products and licensed products for communications technologies such as NFC, Bluetooth, and ISDN. Stollmann’s team of 40 specialists develops protocol stacks, reference designs, and modules. Stollmann provides a complete NFC Forum standard compliant protocol stack which is chip and interface independent. Stollmann offers a complete JAVA JSR-257 API for mobile phones, PDAs and smart phones, and an NFC kit, featuring an easy-to-use interface, USB reader, and NFC tags, all complying with the most recent NFC Forum standards. Support of upcoming NFC chips and interfaces with unchanged Stollmann API is warranted.

About WIMA

WIMA is the leading international Conference & Exhibition exclusively dedicated to NFC technology, bringing together industry leaders, start-up companies, application developers, standards organisations, and research & educational institutions to its annual event in Monaco. Book your agenda for WIMA 2010 – 4th Global NFC Business & Technical Developers Summit from 20-22 April, featuring the NFC Forum Global Competition Finals & Awards Ceremony, plus an exhibition and demonstration floor packed with the latest most innovative NFC applications, products and services, parallel Business & Technical conference tracks, NFC Forum Programmes for Developers and in conjunction with NFC Research Lab Hagenberg and VTT Technical Research Center Finland the NFC2010 IEEE Workshop. Excellent networking guaranteed.

About Near Field Communication Technology

Near Field Communication (NFC) is a standards-based, short-range wireless connectivity technology that enables simple and safe two-way interactions between electronic devices. NFC technology allows consumers to perform contactless transactions, access digital content and connect devices with the simplicity of a single touch.

Near Field Communication (NFC) technology provides global interoperability of contactless identification and interconnection technologies. NFC operates in the 13.56 MHz frequency range, over a typical distance of a few centimeters. The underlying layers of NFC technology are based on ISO, ECMA, and ETSI standards. NFC technology is supported by the world’s leading communication device manufacturers, semiconductor producers, network operators, IT and services companies, and financial services organizations. NFC is compatible with hundreds of millions of contactless cards and readers already deployed worldwide.

About the NFC Forum

The NFC Forum, www.https://nfc-forum.org, was launched as a non-profit industry association in 2004 by leading mobile communications, semiconductor and consumer electronics companies. The Forum’s mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services and educating the market about NFC technology. The Forum’s 140 global member companies currently are developing specifications for a modular NFC device architecture, and protocols for interoperable data exchange and device-independent service delivery, device discovery and device capability.

The NFC Forum’s Sponsor members, which hold seats on the Board of Directors, include leading players in key industries around the world. The Sponsor members are: Innovision Research & Technology plc, INSIDE Contactless, MasterCard Worldwide, Microsoft Corp., NEC, Nokia, NTT DOCOMO, Inc., NXP Semiconductors, Panasonic, Renesas Technology, Samsung, Sony Corporation, STMicroelectronics and Visa Inc.