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For release: 14 Jan 2009

NFC Forum Extends Global Competition Submission Deadline to February 28, 2009

Webcast Briefing on Global Competition Rules and Prizes Planned for January 27, 2009; Cash Prizes Announced

The NFC Forum (www.https://nfc-forum.org), a non-profit industry association that advances the use of Near Field Communication (NFC) technology, today announced it is extending the submission deadline for the NFC Forum Global Competition (www.https://nfc-forum.org/competition) to February 28, 2009. The new deadline allows an additional four weeks for development and submission of competition entries. To learn more, prospective entrants and other interested parties are invited to join the NFC Forum Global Competition Webcast Briefing on January 27, 2009 at 9am EST / 3pm CET / 11pm JST. Webcast registration is available at: https://register.webcastgroup.com/event/?wid=0780127094481.

In the competition, developers in a Commercial Track compete for the honor of having their solutions named “The Best NFC Product of the Year 2009,” while a Research Track recognizes “The Most Innovative NFC Research Project of the Year 2009.” Winners in each track will be awarded cash prizes. First-place winners will receive 5000 euros, second-place 1500 euros and third-place 1000 euros. Competition entrants receive, on a first-come-first-served basis and while supplies last, an NFC-enabled Nokia phone, and a Stollmann NFCStack+Dev Development Kit with a USB Reader.

The competition’s goal is to promote the development and deployment of innovative and exemplary NFC services. For both commercial and research developers, the NFC Forum Global Competition is more than just an opportunity to win an award. Finalists and winners may look forward to global media coverage, increased awareness among attending industry leaders and venture capitalists, and opportunities to forge partnerships and share ideas.

The Commercial Track is for business ideas that address a specific market, business or consumer need or want. To enter, teams must submit a business case document of no more than 3,000 words and a prototype or commercial product. Commercial entries are evaluated on commercial viability and how successfully and innovatively they meet the identified need using NFC technology.

The Research Track is open to the academic community, including university student teams and institutions. Each Research Track submission requires an explanatory abstract of no more than 3,000 words that identifies the challenge addressed and outlines the approach taken. Prototypes are preferred and multimedia presentations are welcome; entries must not have been commercially piloted previously. Research entries are judged on quality of design and their creative and innovative use of NFC technology.

The Judging Committee evaluates each entry, and 20 finalists will be announced on March 23, 2009. Each team of finalists will deliver a presentation and live demonstration at the WIMA NFC Developers Summit (www.wima-nfc.com) on April 23, 2009. Following these events, the jury, composed of senior and recognized professionals and experts from academia and sponsoring companies, will vote to select the first-, second- and third-place winners for each track.

The competition’s Organizing Committee is accepting entries. Fees per entry are 350 euros for non-NFC Forum members and 200 euros for members. Students and research institutions may enter for 50 euros. Entry forms and competition details are available now from www.https://nfc-forum.org/competition. For further details or questions about competition rules and entries, write to: [email protected]

Nokia and WIMA are Platinum sponsors of the competition. Silver sponsors are INSIDE Contactless and Stollman E+V GmbH. Additional sponsors are welcome. Sponsorship of the NFC Global Competition offers an array of benefits to participating organizations. Sponsors receive prominent co-branding on all competition marketing materials and signage, and also have the opportunity to judge the entries and help select the winners. Each sponsor shares in the media attention generated by the competition, and strengthens its perception in the marketplace as a company at the forefront of one of today’s fastest-growing consumer technologies. Interested parties may contact [email protected]

About Near Field Communication Technology
Near Field Communication (NFC) is a standards-based, short-range wireless connectivity technology that enables simple and safe two-way interactions between electronic devices. NFC technology allows consumers to perform contactless transactions, access digital content and connect devices with the simplicity of a single touch.

Near Field Communication (NFC) technology provides global interoperability of contactless identification and interconnection technologies. NFC operates in the 13.56 MHz frequency range, over a typical distance of a few centimeters. The underlying layers of NFC technology are based on ISO, ECMA, and ETSI standards. NFC technology is supported by the world’s leading communication device manufacturers, semiconductor producers, network operators, IT and services companies, and financial services organizations. NFC is compatible with hundreds of millions of contactless cards and readers already deployed worldwide.

About the NFC Forum
The NFC Forum, www.https://nfc-forum.org, was launched as a non-profit industry association in 2004 by leading mobile communications, semiconductor and consumer electronics companies. The Forum’s mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC technology. The Forum’s 150 global member companies currently are developing specifications for a modular NFC device architecture, and protocols for interoperable data exchange and device-independent service delivery, device discovery, and device capability.

The NFC Forum’s Sponsor members, which hold seats on the Board of Directors, include leading players in key industries around the world. The Sponsor members are: HP, INSIDE Contactless, MasterCard Worldwide, Microsoft Corp., NEC, Nokia, NTT DOCOMO, Inc., NXP Semiconductors, Panasonic, Renesas Technology, Samsung, Sony Corporation, and Visa Inc.

About Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through Nokia Siemens Networks.

About WIMA
WIMA is a Conference and Exhibition based in Monaco, presenting the 3rd NFC Business & Technical Developers Summit from April 22-24, 2009. WIMA is hosting the NFC Forum Global Competition Finals & Awards Ceremony on April 23. WIMA is the fastest growing industry event for the NFC community covering all aspects of the business, technical and developer chain for both established players and newcomers to the technology. For more information: www.wima-nfc.com or contact Joanna Merchie: [email protected]

About INSIDE Contactless
INSIDE Contactless is the global leader in open-standard contactless payment and Near Field Communication (NFC) semiconductors and software that power the next generation of payment, transit, identity and access control applications. The company’s intelligent, microprocessor-based platforms offer the flexibility to be embedded in smart cards, mobile phones and other consumer electronic devices, documents, badges and other items to support a wide range of innovative contactless applications and bring new levels of convenience to users. INSIDE has delivered more than 300 million contactless platforms worldwide to customers and partners. INSIDE is headquartered in Aix-en-Provence, France. For more information, please visit www.insidecontactless.com.

About Stollmann E+V GmbH
Stollmann, www.stollmann.de, based in Hamburg, Germany, is one of the leading developers and suppliers of standard products and licensed products for communications technologies such as NFC, Bluetooth, Cable and ISDN. Stollmann’s team of 44 specialists develops protocol stacks, reference designs, and modules. Stollmann provides an NFC upper layer stack and JSR-257 API for mobile phones, PDAs and smart phones, a NFC API for embedded devices and a NFC evaluation kit, featuring an easy-to-use interface, USB reader, and NFC tags, all complying with the most recent NFC Forum standards.