NFC Industry, Customer Experience and Product Design Leaders Share 2017 Outlook and Predictions on NFC Technology
Transport, IoT, wearables, cloud-based services experts from across the NFC technology sector – all judges for the new NFC Forum Innovations Awards — anticipate the NFC tech trends that will define 2017
As the entry process for the NFC Forum Innovation Awards gathers pace, we asked the experts on our Judging Panel to anticipate the NFC tech trends that will define 2017. The prestigious list of judges features a host of well-known names from across the NFC technology sector. This week we hear from: Dr. Katina Michael, IEEE and the University of Wollongong; Paul Gosden, Terminal Director, GSMA and Randy Vanderhoof, Executive Director, Smart Card Alliance.
NFC Forum Innovation Awards
We queried the esteemed panel of 9 judges about NFC innovation and what NFC trends they see happening in 2017. We will be sharing their responses over the next few weeks leading up to the entry deadline for the NFC Forum Innovation Awards. Companies and developers using NFC in new, disruptive and innovative ways are invited to submit award entries showcasing their work for the chance to win in one of three award categories. Semi-finalists will be invited to the NFC Innovation Awards Reception on March 14, 2017, in Las Vegas, which is co-located with the NFC Forum’s Members Meeting. Finalists receive two nights paid hotel room in Las Vegas, award trophy, global recognition and networking opportunities. There is no cost to enter and the deadline for award submissions is January 11, 2017.
Question: What NFC trend or new opportunity will ramp-up or emerge in 2017?
- In 2017, we will see a great deal of experimentation continuing in the space of NFC-based humancentric applications. These opportunities will especially take the form of wearables and bearables for identity, physical access control, financial transactions, and even niche applications like prisoner verification systems that are NFC-enabled. Certainly, we are at the point where convergence in technology will mean NFC will be a part of just about any innovation that requires human to machine interaction (e.g. gaming) or even machine to machine interaction (e.g. supply chain). The underlying premise for the use of NFC is the “convenience” value proposition, which has the direct effect of increased usage.
Dr. Katina Michael is a senior member of the IEEE and is on the board for the IEEE Council on RFID. She is also the Associate Dean International at the University Of Wollongong, Australia
- The next big thing for NFC will be ticketing and transport and if this works well, it will gain the public’s trust.
Paul Gosden, Terminals Director, GSMA
Question: Where do you think the innovation in NFC will come from over the next few years?
- The Internet of Things offers a great deal of untapped potential for NFC. We have seen the potential uses for smart watches, fitness bands, and other wearables being able to connect with the physical and virtual worlds. As IOT expands into more smart homes, smart offices, and smart cities, the potential to enable instant on-demand connections that are trusted by the short range purposeful act of tapping two devices to each other provides speed, convenience, and security. The no/low power demands of NFC read-only devices that are powered by the NFC phone or reader device means that low-cost sensors, tags, and touchpoints located in homes, offices, and communities can be networked to cloud-based services at reasonable costs.
Randy Vanderhoof, Executive Director, Smart Card Alliance
Watch this blog next week for Part II of NFC industry, customer experience and product design leaders sharing their 2017 outlook and predictions on NFC technology. Three new experts will contribute to the discussion.
For more information about the awards and to submit an entry: https://nfcforum.secure-platform.com/a. Sponsorship opportunities at the awards ceremony are available. For more information, visit here: https://nfc-forum.org/global-nfc-innovation-awards-sponsorship-opportunity/