• April 22, 1889. Oklahoma, United States. Thousands of people on horses and in wagons rushed into Oklahoma to lay claim to unassigned government land for homesteading.oklahoma land rush


  • May 11, 2016. California, United States. Thousands of people rushed into the Internet of Things World 2016 trade show to stake their claim on the IoT market.


HunterThe Internet of Things World 2016 trade show held recently in Santa Clara, CA bills itself as the largest, most comprehensive IoT event in the world.

I think it was more like a modern day land rush with thousands of companies touting thousands of products all claiming the “IoT” moniker as they attempted to carve out a space in the IoT market for themselves. The wide range of products carrying the IoT label included industrial products, smart home, automotive, wearables, medical – the list was just as long as the list of large consumer brand companies to tiny startups rolling out new IoT products at the show.

This is typical of an emerging market.   Where you have emerging markets you also have emerging opportunities. NFC technology is uniquely positioned to benefit from the IoT market’s explosive growth. IoT is a significant growth opportunity for NFC.

I had the opportunity to represent the NFC Forum on a panel at the Internet of Things World 2016 trade show. The panel was titled: “Examining The Array Of Connectivity Enablers For IoT.” Daryl Schooler, principal analyst, Intelligent Networks, Ovum was the moderator.

Amongst all the IoT noise, my panel presentation and general trade show hub-bub I uncovered a few places – call them NFC sweet spots – where NFC is uniquely positioned to enable and simplify the IoT experience for the consumer. The NFC Forum’s first white paper on this topic is available for download,  it is titled: “Simplifying IoT: Connecting, Commissioning and Controlling with Near Field Communication (NFC); NFC Makes the Smart Home a Reality.”  The white paper was co-authored by Erich Reisenhofer, NXP Semiconductor and Vice Chair of the NFC Forum’s IoT SIG; Matt Bright, Thinfilm; Jose Mangione, STMicroelectronics; Philippe Mosch Marvell Technology Group and Jeff Neafsey, Allegion.

IoT promises to eventually turn our homes, cars, offices and cities into smart interactive environments. We believe the home environment will be a “first-mover market.” That’s why we addressed the smart home market in our first IoT white paper.

NFC + IoT = Opportunity

The big opportunity for NFC is as an easy-to-use technology that provides, globally-adopted specifications for communication protocol-independent, commissioning of IoT devices. As a standard and secure technology, NFC allows users to easily introduce or onboard new devices to a smart home network or retire existing devices.

NFC is simply the easiest technology to use in the smart home today. Other mechanisms for connecting, commissioning or controlling IoT devices in the smart home are more complicated and cumbersome for the consumer.

I encourage you to download the “Simplifying IoT: Connecting, Commissioning and Controlling with Near Field Communication (NFC); NFC Makes the Smart Home a Reality” white paper. Not only does the white paper discuss how NFC will benefit smart home devices but it also provides five pages of real-world connecting, commissioning and control use cases for NFC and IoT devices.


Please Note: The NFC Forum recently renamed the Consumer Electronics Special Interest Group (SIG) the IoT SIG.