NFC Technology: Making Headlines At CES 2018

This year at CES in Las Vegas, hundreds of new innovations from across a broad spectrum of industries were unveiled to the public. I was personally thrilled to see the number of new products released using NFC technology at the show.

Truly, NFC technology is becoming a wide-spread, common (and common sense) solution for consumer and business products. Below are the four new innovations from CES using NFC technology that I thought were particularly noteworthy. Each of these new products uses NFC technology accessed with a smart phone. To date, there are over two billion NFC-enabled devices in the world – almost a quarter of the earth’s population.

The future is mobile and NFC is a key enabler for new product development.

The dramatic increase in smart phone usage will only further fuel the innovation and product development using NFC technology. It is exciting to be leading the NFC Forum at this stage of growth and innovation. Here are my four highlights from CES 2018:

L’Oréal’s UV Sense My UV Patch

L’Oréal’s UV Sense

NFC has officially made its debut in the beauty department. By using L’Oréal’s UV Sense, consumers can learn how much sun they are getting by sticking the My UV Patch onto their thumbnail. My UV Patch, using NFC technology, lets users know when they have had too much sun by tapping their smartphone onto the patch. Once a smartphone communicates with the nail sticker, the L’Oréal UV Sense app can be used to gather information about a person’s skin and how much sun time is too much sun time for that person.

The YesItIs Tag Sensor

This year the YesItIs Tag Sensor brought home one of the 2018 CES Innovation Honoree Awards in the category of Smart Home. The YesItIs Tag Sensor is a tag that records environmental data including measuring temperature and humidity levels. The data is accessed by tapping on the tag with your smart phone. From warehouses to construction sites to homes, the YesItIs Tag Sensor keeps track of the surrounding environment with a single tap.

Sony’s Truly Wireless Bluetooth Headphones

Wireless headphones have been done before, but not like Sony’s Truly Wireless Bluetooth Headphones. Featuring the NFC Forum’s N-mark brand prominently on the headphones, they can be paired by tapping a smart phone to the headphones. This is one of the simplest, easiest way I’ve found to pair two devices. Kudos to Sony!

Selinko’s “Product-as-a-Store” Service

Selinko’s newest innovation allows for any object to become a store. Retailers are beginning to avoid the middle man, selling directly to the consumer, and Selinko’s “Product-as-a-Store” Service makes this a reality. Tap the object to be purchased with a smartphone to explore the details of a product or make a purchase. Retail is beginning to transform with the use of NFC technology. To learn more about NFC and the consumer’s retail journey, check out the NFC Forum’s Next Generation Retail and Brand Experience Infographic.

This year at CES we saw NFC innovations like never before. NFC technology is being implemented in all different facets of our lives. From home to auto to wearables, NFC technology opens up doors for an almost unlimited array of opportunities. I can’t wait to see what CES has in store for 2019!

Speaking of innovation, if YOU have an NFC-enabled product, service, or experience, be sure to enter our 2018 NFC Innovation Awards. Submissions are free and the deadline is March 2, 2018.

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