The material in this section is designed to give you everything you need to clearly explain and market an NFC-enabled app or product. We’ve included copy elements for your packaging and materials that are consistent with people’s expectations for NFC.

You’ll also find important guidelines for using the N-Mark in all your communications and marketing materials. While we encourage you to be creative in how you use NFC technology in your app, please adhere to our guidelines for using the N-Mark.

Explaining the Benefits of NFC

This (app, software) uses NFC technology. With just one tap of an NFC-enabled devices you can (your benefit goes here.)

This symbol (N-Mark) means “tap here” to activate (your experience, payment, transit etc.)

NFC stands for Near Field Communication. NFC is only activated when your phone or other smart device is right next to a terminal or an NFC tag so you have complete control over what you choose to connect to.