To be successful today, brands and retailers need to compete more effectively in a mobile-first, omnichannel world. NFC technology offers a multitude of ways for brands and retailers to develop and strengthen a connection with the consumer at every step throughout their journey – pre-purchase, in-store, and post-purchase. NFC helps consumers by connecting them to helpful information when and where it’s needed, offering a channel to interact with brands, delivering offers and rewards, providing the simplicity of one-tap payment, and more. For retailers and brands, NFC can lead to revenue growth, better customer experiences, new insights via customer analytics, and deeper, long-lasting relationships with the people who buy and use their products.
The digital wallet already in your smartphone makes purchasing goods safer for everyone by avoiding touching cash or keypads. Just Tap and Pay.
The era of the “connected consumer” is here – and it’s not just millennials. People of all ages and backgrounds are turning to the internet to interact with digital content, services, experiences, and brands. They’re going online for entertainment, education, knowledge, social sharing, and commerce. And they’re staying connected – wherever they go and whatever they do.
With over 2 billion Near Field Communication (NFC) enabled devices across the globe, NFC technology is everywhere! NFC is enhancing the shopping experience, providing authentication information, enabling smarter packaging, payment, mobile ticketing and lots more. NFC is intuitive and easy to use with a simple tap!