Consumers want a better, more personalized experience

NFC technology supports a wide range of event-related applications and use cases, helping to maximize the efficiency, enjoyment, security, and profitability of each event. As entertainment options multiply and consumers are able to enjoy a broader range of viewing choices in their own homes, organizers of live events are under increasing pressure to deliver compelling, unique customer experiences that cannot be replicated. At stake is a $1.8 trillion-dollar global industry that includes musical concerts, festivals, sporting events, and more.

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