Learn the results of a comprehensive US-based retail research report and web survey on mobile consumer engagement.
Download the NFC Technology: How Changing Consumer Preferences Create New Opportunities for Retailers white paper
As mobile technology continues to allow retailers and brands to enhance communication and engagement with increasingly connected mobile consumers, the NFC Forum commissioned leading global consumer research firm Strategy Analytics to gather and analyze data relating to end-user preferences and perceptions of in-store engagement technology. The study revealed six specific opportunities in which retailers and brands can use NFC technology during the customer journey to improve in-store experiences, generate more sales, and enhance customer loyalty and trust. NFC was preferred by a significant margin over QR codes, Bluetooth beacons and browser in all of these use cases.
Download the white paper today and learn more about the needs and preferences of today’s mobile consumer, and how to provide a more relevant, convenient and enhanced in-store shopping experience.
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Consumer Perspectives on In-store Engagement Technology Webinar
Learn about the latest trends in innovative engagement technology, and more importantly, how YOUR BEST CUSTOMER wants you to connect with them in store and post purchase.
WHO should watch: Retail, brand and marketing professionals who want to learn about progressive, customer-centric in-store engagement practices.
Overview: In this webinar, Strategy Analytics, a leader in global consumer insight research and consulting, will offer attendees exclusive access to the findings of their new observational consumer research and web survey. The presentations will reveal insights into the needs and preferences of today’s mobile consumer, and how to provide a more relevant, convenient and enhanced in-store shopping experience.
Featured Webinar Speakers:
Matthew Bright- Retail Working Group Chair, NFC Forum
Christopher Dodge- Associate Director of User Experience Practice, Strategy Analytics
Paula Hunter- Executive Director, NFC Forum