Webinar features NFC technology applications, case studies and a look at the NFC Forum’s new white paper.

Consumer loyalty is fading.  Customer experience scores have plateaued.  Mobile is now the preferred way to get online and is increasingly being used in traditional stores, too.

The digital and physical retail environments are evolving quickly.  The NFC Forum will present a webinar for brands, marketers, and consumers on the newest industry trends and how the application of NFC technology can help grow revenues, enhance the customer experience, provide new insights and customer analytics and help develop long-lasting relationships between brands, retailers and their customers.

Case Studies

This webinar seeks to simplify and better explain how NFC technology can accompany the customer journey. Case studies will be presented by subject matter experts representing the following companies:

  • Smartrac is a global leader in unique and scalable solutions that enable businesses to digitize products, complement their product offerings with digital services, and connect them to the Internet of Things. Smartrac paired with Adidas to deliver the official match ball of the 2018 World Cup, the Telstar 18.
  • Blue Bite originated with the idea that mobile devices were going to play a major role in the information age. Blue Bite is a leader in connecting people with information through IoT.
  • 1trueid, the 2018 NFC Forum Award Winner for Best In-Market Implementation seeks to combat international counterfeit goods.
  • Thinfilm offers end-to-end mobile marketing solutions that feature hardware, label/packaging integration services, and a powerful cloud-based software platform.

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The New Customer Journey

The customer journey is shifting and has made conventional approaches to building relationships with consumers obsolete. To address this, brands and retailers need new means of reaching customers as they continue to shift towards the use of mobile devices. QR codes and Bluetooth beacons are not equipped to support brands and retailers across the entire customer journey.

Enter NFC.

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NFC technology’s ease of use provides the opportunity for brands and retailers to build stronger connections with consumers. With NFC, consumers have access to a better connection with brands, offers and rewards and the opportunity to simply “tap” and purchase items. This benefits retailers and brands by allowing them to gauge purchase intent, improve customer satisfaction and gain deeper insights into consumers preferences, behaviors and decision-making.

Would you like to discover new ways to fuel growth across the customer journey? Click here to sign-up for the webinar where you will learn more about how NFC technology is helping to change the retail experience. Can’t make it on the 14th? Download the NFC Forum’s whitepaper “Bridging Digital and Physical Retail with NFC” here to learn more.