Tag: loyalty

Turning the EMV Liability Shift into an Advantage for Retailers

It’s been several weeks since the EMV liability shift went into effect, leaving those retailers without EMV-compliant point-of-sale systems potentially liable for fraudulent purchases made with cloned magnetic stripe cards. But despite this strong incentive to upgrade, a survey byRead more »

Beyond Payments – NFC Fuels Improved Retail Experience, Consumer Engagement

Mobile technology affords retailers and brands new opportunities to improve consumer communication and engagement, but today’s digital landscape is increasingly complex . Many retailers and brands continue to struggle to understand which technologies, tools and strategies will lead to better in-store experiences, increased sales andRead more »

NFC: A Real-World Retail Solution

It was supposed to be a breakthrough innovation for one of the world’s largest retailers — a smartphone app that enabled its shoppers to scan their purchases as they shopped, thereby avoiding long checkout lines and wasted time. But afterRead more »

In-Location Mobile Engagement Platform & Touchpoint Devices

Tapcentive is an in-location marketing platform that is transforming how businesses engage with their consumers through NFC- and BLE-powered Touchpoints that deliver immersive mobile experiences and drive loyalty. The Tapcentive platform hosts a set of pre-built incentive program types and gamification features that can be integrated with existing apps and loyalty programs to create fun and immersive tap experiences that amplify the reach of a brand or a venue’s marketing strategy. For more information, please visit www.tapcentive.com

Unipiazza pass

The Unipiazza pass, available both as key fob and card, allows customers to get special promotions among our affiliated local businesses, such as street food shops, pubs, bars and other shops. An NFC Smartphone, which is able to read theRead more »

By Koichi Tagawa, January 22, 2014 Last week I had the pleasure of participating in a panel discussion on retail payments at the National Retail Federation’s 2014 Annual Convention & EXPO in New York. It was a lively discussion thatRead more »