Tag: mobile payment

New Book Shows How to Activate The Real World With NFC Mobile Marketing

Is Near Field Communication (NFC) technology the key to enabling omnichannel marketing? The recently published “NFC Mobile Marketing For Dummies” says yes. The author, Matt Bright, NFC Forum’s Retail & Payment Special Interest Group (SIG) Chair and Senior Director, Product and Technical Marketing at Thinfilm,Read more »

Apple iOS 11 and Android Driving NFC Apps Market Forward at Faster Pace

Over the past month, the number of Near Field Communication (NFC) apps in Apple’s App Store has doubled as 28 new reader/writer apps have been released or updated. Apple saw its number of NFC-related apps increase from 26 to 54Read more »

Transforming the Retail Consumer Experience with NFC

Retail is transforming before our eyes. While industry experts will continue to argue over whether traditional retail is actually in crisis, it’s crystal clear that retail has entered a period of significant disruption. For savvy brands and retailers of all types,Read more »

What Hath Apple Wrought? Thoughts on Apple’s Recent NFC-related Announcement

Now that the hubbub around Apple’s recent IOS 11 announcement regarding NFC has died down a bit, I wanted to take a breath and give you my thoughts on its implications for the NFC ecosystem. Before I do that, pleaseRead more »

A Look Back at Mobile World Congress 2017

Just back from a busy and productive member meeting and have had some time to reflect on how strong NFC technology has been showing this year.   Barcelona in late winter is synonymous with MWC 2017 — or Mobile World Congress 2017, and itRead more »

World’s Largest Public Transport Global Interoperability Event with NFC Mobile Devices Held In Berlin

Laurent Sourgen, Officer and Board Member of the NFC Forum Presented Keynote Address Berlin, Germany, in the heart of Western Europe, was the site of the world’s largest global RF interoperability demonstration between public transport fare management infrastructures and NFC mobile devices including public transportRead more »

NFC Forum Chairman Shares Thoughts on HCE and Looks For Feedback: HCE Advantages, Challenges and Developing Standards

I was reminded recently of the NFC Forum’s statement regarding Host Card Emulation (HCE) we issued in March, 2014. What jogged my memory was a discussion I had with the Executive Director of the NFC Forum Paula Hunter about her presentations at the Host Card Emulation (HCE) Summit in New YorkRead more »

VISIONFC Event This June in Dallas, Texas Features 16 Speakers Over Two Days

Keynote Speaker: Forrester Research’s Frank E. Gillett , Vice President and Principal Analyst We are trying something new in Dallas this month and, frankly, this member meeting will be a bit different from other member meetings we’ve had in the past. The special event weRead more »

Wearables are Taking NFC Everywhere

Wearables – from smartwatches to fitness trackers – are hot. According to analyst firm CCS Insight , the wearable device market will generate $12 billion in 2015 – and more than double to $25 billion by 2019. That also includes wearable cameras, virtual reality headsets,Read more »

Turning the EMV Liability Shift into an Advantage for Retailers

It’s been several weeks since the EMV liability shift went into effect, leaving those retailers without EMV-compliant point-of-sale systems potentially liable for fraudulent purchases made with cloned magnetic stripe cards. But despite this strong incentive to upgrade, a survey byRead more »