Tag: near field communication

Futbol, Football or Soccer? Three Ways NFC Technology Is Transforming Sports

We’re all familiar with NFC-enabled fitness watches. We can use them to track our heart rate, find out how many steps we took and how many hours we slept, connect to our workout machines for a more precise workout andRead more »

New Book Shows How to Activate The Real World With NFC Mobile Marketing

Is Near Field Communication (NFC) technology the key to enabling omnichannel marketing? The recently published “NFC Mobile Marketing For Dummies” says yes. The author, Matt Bright, NFC Forum’s Retail & Payment Special Interest Group (SIG) Chair and Senior Director, Product and Technical Marketing at Thinfilm,Read more »

Apple iOS 11 and Android Driving NFC Apps Market Forward at Faster Pace

Over the past month, the number of Near Field Communication (NFC) apps in Apple’s App Store has doubled as 28 new reader/writer apps have been released or updated. Apple saw its number of NFC-related apps increase from 26 to 54Read more »

Transforming the Retail Consumer Experience with NFC

Retail is transforming before our eyes. While industry experts will continue to argue over whether traditional retail is actually in crisis, it’s crystal clear that retail has entered a period of significant disruption. For savvy brands and retailers of all types,Read more »

NFC Forum Members: A Call for Action

Most are familiar with the internationally recognized and acclaimed United States President John F. Kennedy’s famous statement, “Ask not what your country can do for you — ask what you can do for your country.” This galvanizing, electrifying request for participation andRead more »

IoT and NFC: The Fun Starts This Fall With Public Release of iOS 11

Our brief respite from the fevered excitement in the technology industry around Apple’s iOS 11 beta announcement – particularly, in my opinion, as it relates to Near Field Communication (NFC) technology is over. I say “brief” because if history provesRead more »

Irish National Transport Authority Makes Leap Card Go Farther with NFC

For years, the transport needs of the Republic of Ireland have been served by a patchwork of public and private bus lines, light rail trams, and a national rail system. That nationwide network began to come together in 2011, whenRead more »

NFC-based Mobile Ticketing

  By Namrta Bangia, Associate Director, Global Mass Transit and NFC Forum Guest Blogger   Key takeaways from the VISIONFC Transport Summit NFC Forum organised the VISIONFC Transport Summit in June, 2017 in Ho Chi Minh City, Vietnam. The half-dayRead more »

What Hath Apple Wrought? Thoughts on Apple’s Recent NFC-related Announcement

Now that the hubbub around Apple’s recent IOS 11 announcement regarding NFC has died down a bit, I wanted to take a breath and give you my thoughts on its implications for the NFC ecosystem. Before I do that, pleaseRead more »

NFC and The Internet of Mysterious Things With IBM Master Inventor Lisa Seacat DeLuca

IBM Master Inventor Lisa Seacat DeLuca published a new book that uses NFC tags on every page. I had the chance to speak with Lisa about NFC and her new book called “ The Internet of Mysterious Things ”. The interview is below.    Read more »