Tag: nfc

NFC  …. The Bridge to IoT and the Consumer

Near field communication (NFC) as the bridge to the Internet of Things (IoT) and the consumer was the message I delivered to a large crowd of radio frequency identification (RFID) professionals recently at RFID Journal Live! in Orlando, Fla. RFID Journal LIVE! is theRead more »

The NFC Innovation Awards Flip the Script –  What NFC Innovations Would Our Judges Like to See?

The 2018 NFC Innovation Awards are all about discovering new ways that NFC technology can be implemented to improve business strategies, introduce new inventions, and deliver a social impact for people in need. This year the NFC Forum is honoredRead more »

Recognizing Innovation in NFC

Thinfilm CEO Shares Thoughts on Technology, Trends, Platinum Sponsorship of NFC Innovation Awards Special Guest Blog By: Davor Sutjia, CEO, Thinfilm In 2018, the NFC industry is in a remarkable state of acceleration, powered by changes in consumer behavior andRead more »

NFC Forum Innovation Award Judges Share Thoughts on Industry and Trends

The NFC Innovation Awards are back! This year, the NFC Forum ’s awards will be judged by a team of 15 NFC industry leaders, analysts, and technology experts from all over the world. Judges will be reviewing submissions from this year’s applicants and selecting winners inRead more »

NFC Forum Releases “Accelerating Smart Travel” Infographic

Shows Road to Transport Industry of the Future; Highlights Customer Benefits The NFC Forum recently unveiled an infographic – “ The Mobile Revolution Accelerating Smart Travel ” – that represents another step forward in the harmonization of technical specifications in public transportation.  It expresses the NFCRead more »

NFC Technology: Making Headlines At CES 2018

This year at CES in Las Vegas, hundreds of new innovations from across a broad spectrum of industries were unveiled to the public. I was personally thrilled to see the number of new products released using NFC technology at theRead more »

Pause and Reflect on 2017; Get Ready for a Busy 2018!

This is the time of year we pause to reflect on the previous year’s successes and look forward to what challenges lay ahead.  By any measure, 2017 was one of the NFC Forum’s most productive years ever. Market activity, increasedRead more »

Futbol, Football or Soccer? Three Ways NFC Technology Is Transforming Sports

We’re all familiar with NFC-enabled fitness watches. We can use them to track our heart rate, find out how many steps we took and how many hours we slept, connect to our workout machines for a more precise workout andRead more »

New Book Shows How to Activate The Real World With NFC Mobile Marketing

Is Near Field Communication (NFC) technology the key to enabling omnichannel marketing? The recently published “NFC Mobile Marketing For Dummies” says yes. The author, Matt Bright, NFC Forum’s Retail & Payment Special Interest Group (SIG) Chair and Senior Director, Product and Technical Marketing at Thinfilm,Read more »

Apple iOS 11 and Android Driving NFC Apps Market Forward at Faster Pace

Over the past month, the number of Near Field Communication (NFC) apps in Apple’s App Store has doubled as 28 new reader/writer apps have been released or updated. Apple saw its number of NFC-related apps increase from 26 to 54Read more »