Tag: retail & payment

Futbol, Football or Soccer? Three Ways NFC Technology Is Transforming Sports

We’re all familiar with NFC-enabled fitness watches. We can use them to track our heart rate, find out how many steps we took and how many hours we slept, connect to our workout machines for a more precise workout andRead more »

New Book Shows How to Activate The Real World With NFC Mobile Marketing

Is Near Field Communication (NFC) technology the key to enabling omnichannel marketing? The recently published “NFC Mobile Marketing For Dummies” says yes. The author, Matt Bright, NFC Forum’s Retail & Payment Special Interest Group (SIG) Chair and Senior Director, Product and Technical Marketing at Thinfilm,Read more »

Apple iOS 11 and Android Driving NFC Apps Market Forward at Faster Pace

Over the past month, the number of Near Field Communication (NFC) apps in Apple’s App Store has doubled as 28 new reader/writer apps have been released or updated. Apple saw its number of NFC-related apps increase from 26 to 54Read more »

Transforming the Retail Consumer Experience with NFC

Retail is transforming before our eyes. While industry experts will continue to argue over whether traditional retail is actually in crisis, it’s crystal clear that retail has entered a period of significant disruption. For savvy brands and retailers of all types,Read more »

NFC Forum Chairman Shares Thoughts on HCE and Looks For Feedback: HCE Advantages, Challenges and Developing Standards

I was reminded recently of the NFC Forum’s statement regarding Host Card Emulation (HCE) we issued in March, 2014. What jogged my memory was a discussion I had with the Executive Director of the NFC Forum Paula Hunter about her presentations at the Host Card Emulation (HCE) Summit in New YorkRead more »

Wearables are Taking NFC Everywhere

Wearables – from smartwatches to fitness trackers – are hot. According to analyst firm CCS Insight , the wearable device market will generate $12 billion in 2015 – and more than double to $25 billion by 2019. That also includes wearable cameras, virtual reality headsets,Read more »

Turning the EMV Liability Shift into an Advantage for Retailers

It’s been several weeks since the EMV liability shift went into effect, leaving those retailers without EMV-compliant point-of-sale systems potentially liable for fraudulent purchases made with cloned magnetic stripe cards. But despite this strong incentive to upgrade, a survey byRead more »

Sony XB950BT Extra Bass Bluetooth Headphones

The Sony XB950BT Extra Bass Bluetooth Headphones let you link up wirelessly with your music player, smartphone, tablet or dock. With Bluetooth, you can listen to your latest tracks without having to worry about cables. Also, make a quick wirelessRead more »

Smart Plate

Smart Plate is a programmable intelligent connected card which connects everywhere/everything directly with varied digital content, can be managed on the sophisticated app. All cards can store an activation code and geocode of spot for copy protection purpose. (Patent Pending)