Tag: retail

Futbol, Football or Soccer? Three Ways NFC Technology Is Transforming Sports

We’re all familiar with NFC-enabled fitness watches. We can use them to track our heart rate, find out how many steps we took and how many hours we slept, connect to our workout machines for a more precise workout andRead more »

New Book Shows How to Activate The Real World With NFC Mobile Marketing

Is Near Field Communication (NFC) technology the key to enabling omnichannel marketing? The recently published “NFC Mobile Marketing For Dummies” says yes. The author, Matt Bright, NFC Forum’s Retail & Payment Special Interest Group (SIG) Chair and Senior Director, Product and Technical Marketing at Thinfilm,Read more »

Transforming the Retail Consumer Experience with NFC

Retail is transforming before our eyes. While industry experts will continue to argue over whether traditional retail is actually in crisis, it’s crystal clear that retail has entered a period of significant disruption. For savvy brands and retailers of all types,Read more »

NFC Forum Chairman Shares Thoughts on HCE and Looks For Feedback: HCE Advantages, Challenges and Developing Standards

I was reminded recently of the NFC Forum’s statement regarding Host Card Emulation (HCE) we issued in March, 2014. What jogged my memory was a discussion I had with the Executive Director of the NFC Forum Paula Hunter about her presentations at the Host Card Emulation (HCE) Summit in New YorkRead more »

VISIONFC Event This June in Dallas, Texas Features 16 Speakers Over Two Days

Keynote Speaker: Forrester Research’s Frank E. Gillett , Vice President and Principal Analyst We are trying something new in Dallas this month and, frankly, this member meeting will be a bit different from other member meetings we’ve had in the past. The special event weRead more »

Turning the EMV Liability Shift into an Advantage for Retailers

It’s been several weeks since the EMV liability shift went into effect, leaving those retailers without EMV-compliant point-of-sale systems potentially liable for fraudulent purchases made with cloned magnetic stripe cards. But despite this strong incentive to upgrade, a survey byRead more »

Five Reasons Why NFC is an Essential Technology for Marketing

From Big Data analytics to social marketing solutions, the arsenal of technology tools available to marketers is multiplying daily. As channels proliferate, challenging the impact of traditional tools such as conventional advertising and direct mail, you need to find waysRead more »

NFC, Bluetooth and RFID: Unraveling the Wireless Connections

We live in an increasingly wireless world. Whether we’re listening to music, sending a file from one device to another, or using a fitness tracker, we now expect it to happen without plugging in a single cable. Consumer demand forRead more »

Beyond Payments – NFC Fuels Improved Retail Experience, Consumer Engagement

Mobile technology affords retailers and brands new opportunities to improve consumer communication and engagement, but today’s digital landscape is increasingly complex . Many retailers and brands continue to struggle to understand which technologies, tools and strategies will lead to better in-store experiences, increased sales andRead more »

NFC: A Real-World Retail Solution

It was supposed to be a breakthrough innovation for one of the world’s largest retailers — a smartphone app that enabled its shoppers to scan their purchases as they shopped, thereby avoiding long checkout lines and wasted time. But afterRead more »