Tag: retail

STMicroelectronics has partnered with wearable transactions specialist Fidesmo to provide smartwatch and wearable device makers with a single payment system-on-chip (SoC) solution that comes with built-in support for Mastercard payments.

The NFC Forum, which acts as a global standards body for Near Field Communication, released at the conference a white paper on ways to bridge digital and physical retail using the technology.

The NFC Forum announced today the release of a new whitepaper, “ Bridging Digital and Physical Retail with NFC ,” to help brands and retailers use NFC technology to better connect with customers. Authored by the NFC Forum Retail and Payment Special Interest Group (SIG) , the free white paper shows brands and retailers how Near Field Communication (NFC)Read more »

The NFC Forum announced today the release of a new whitepaper, “ Bridging Digital and Physical Retail with NFC ,” to help brands and retailers use NFC technology to better connect with customers. Authored by the NFC Forum Retail and Payment Special Interest Group (SIG) , the free white paper shows brands and retailers how Near Field Communication (NFC)Read more »

NFC technology can be used by both brands and retailers to forge and strengthen a connection with consumers throughout the customer journey, the NFC Forum explains in a new white paper that provides detailed tips, ideas and guidance on howRead more »

The NFC Forum has released a whitepaper, Bridging Digital and Physical Retail with NFC, which aims to help brands and retailers use NFC technology to better connect with customers.

NFC Technology: Making Headlines At CES 2018

This year at CES in Las Vegas, hundreds of new innovations from across a broad spectrum of industries were unveiled to the public. I was personally thrilled to see the number of new products released using NFC technology at theRead more »

Futbol, Football or Soccer? Three Ways NFC Technology Is Transforming Sports

We’re all familiar with NFC-enabled fitness watches. We can use them to track our heart rate, find out how many steps we took and how many hours we slept, connect to our workout machines for a more precise workout andRead more »

New Book Shows How to Activate The Real World With NFC Mobile Marketing

Is Near Field Communication (NFC) technology the key to enabling omnichannel marketing? The recently published “NFC Mobile Marketing For Dummies” says yes. The author, Matt Bright, NFC Forum’s Retail & Payment Special Interest Group (SIG) Chair and Senior Director, Product and Technical Marketing at Thinfilm,Read more »

Transforming the Retail Consumer Experience with NFC

Retail is transforming before our eyes. While industry experts will continue to argue over whether traditional retail is actually in crisis, it’s crystal clear that retail has entered a period of significant disruption. For savvy brands and retailers of all types,Read more »