Ruth Cassidy
NFC Forum Public Relations
Phone: +1 781-876-6239
Email Ruth Cassidy


For release: 23 Jul 2012

Toppan Forms and TF Payment Service

NFC Smartposters and Facebook linking Tohoku traditional crafts to the virtual world


Promoting traditional crafts to help Tohoku leading up to the London Summer Olympics
Toppan Forms Co., Ltd  and TF Payment Service (TFPS), in the lead up to the Summer Olympics in London, will be providing NFC Smart Posters and Facebook application to the ‘re:new Tohoku’ exhibition held at Asia House from July the 10th.  The event has been developed by Japanese Greats and IMD Inc. as part of the Japanese Ministry of Economy, Trade and Industry’s Cool Japan initiative that aims to promote Japanese designed and manufactured goods from areas affected by the 2011 Great Eastern Japan Earthquake and Tsunami.

On display at the event will be a variety of Japanese made products including furniture, cookware and other hand-crafted goods.  To encourage engagement with the displayed goods, visitors will be able to touch NFC enabled product placards to get more information on each product and it’s manufacturer.  Through the simple touch interaction users will have the choice to post their impressions of the products to their Facebook profiles, helping to promote the charm and quality of the products to a wider audience.  The organisers hope that this will encourage a revival in local Tohoku industries.

In lead up to the event, promotional fans commonly given out in Japan will be, given out to Londoners and will be embedded with an NFC tag that when touched with an NFC Smartphone will help people learn more about the event.  The fans will also enable visitors to share the information easily and access information on the products they have seen at the event.

Toppan Forms and TFPS have been developing and providing NFC solutions since 2006.  Leveraging off this experience, Toppan Forms and TFPS will be providing the NFC Smart Posters, the Facebook application and the printing of these materials to assist the re:new Tohoku event and the Tohoku manufacturers to reach out to a broad audience and better understand visitors interests in the products and manufacturers. Through the re:new Tohoku event and the use of NFC, Toppan Forms and TFPS seek to help breathe new life into Tohoku industries and at the same time, assist in the stimulation of interest in all Japanese products and services.

10th to 15th of July

Asia House, Cavendish street, Marylebone, London

■Target Handsets
NFC Smartphones

For more information contact
Public Relations Department
Email: [email protected]

About re:new tohoku
re:new Tohoku showcases a remarkable group of products from areas affected by the 2011 earthquake and tsunami disaster in Japan, brought to an international audience through British partnerships. Strikingly original and beautifully made, many of the items provide fascinating insights into the factors that contribute to Japan’s extraordinary kaleidoscope of creativity and trademark commitment to perfection, as well as being functional or beautiful objects in their own right.

Presented by Japanese and British companies and made possible by Japan’s Ministry of Economy, Trade and Industry, it is hoped the exhibition will open the door to all forms of trade and exchange, from distribution of individual items or product lines to collaboration in developing new products, and from hands-on tourism and TV coverage to licensing agreements.

About NFC (Near Field Communication)
NFC is a technology jointly created by NXP (formerly Philips Semiconductors) and Sony.  It uses the 13.56 MHz frequency and was established as an international standard in 2004 as ISO/IEC 18092.  NFC allows for devices such as smartphones to share small packages of information under 4cms.  NFC Smart Posters are objects that are embedded with an NFC tag that can be read from an NFC device.

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