Ruth Cassidy
Phone: +1 617-957-8494
Email Ruth Cassidy


For release: 05 Jan 2012


UPM RFID, Tampere, 5 January 2012) – UPM RFID and Freedom Shopping, a leading provider of item-level RFID solutions, have joined forces to deliver UHF and NFC RFID tags and inlays from UPM RFID through a new online store, ‘NFC Freedom’ at The NFC Freedom product range features UPM BullsEye, UPM Circus and UPM RaceTrack NFC tags, as well as UPM Web and UPM ShortDipole UHF tags in a variety of delivery formats.

Consumers, developers, small businesses and larger companies requiring RFID tag replenishment can now order UPM RFID products at in any order size. In addition to prompt order fulfilment, the site offers easy customized encoding and printing services for each order. Using FreedomTag – Freedom Shopping’s latest online printing and encoding management services – customers can quickly upload instructions for their NFC tag or smart poster orders.

“Freedom Shopping has spent the past months preparing this rapid fulfilment service for NFC solution providers. We intend to provide quick, affordable direct shipments of NFC media. We will also offer a software development kit (SDK) that feeds directly into our ordering system so that NFC solution providers can create a seamless and instant order and shipment cycle for their users,” says Rob Simmons, CEO of Freedom Shopping.

“With the recent resurgence in interest and demand for NFC technology, we’ve seen a lot of RFID companies realize that fulfilling highly customized NFC orders and services isn’t simple,” says Jan Svoboda, Sales and Marketing Director, Americas, UPM RFID. “Freedom Shopping’s competencies in data management, software, RFID services and encoding have proven invaluable in meeting the needs of custom orders from leading, high-profile companies in the NFC technology space.”

For further information, please contact: 
Mr Jan Svoboda, Sales & Marketing Director, Americas, UPM RFID, tel. +1 805 312 4679
Mr Rob Simmons, CEO, Freedom Shopping, tel.    +1 828 994 0206


UPM RFID, part of UPM’s Engineered Materials business group, is the world’s number one producer of HF, NFC and UHF radio frequency identification (RFID) tags and inlays. UPM RFID has a global service network consisting of factories in China and in the United States and a broad network of sales offices worldwide. The UPM Group employs around 24,500 people and it has production plants in 16 countries. UPM’s annual sales exceed EUR 10 billion. UPM’s shares are listed on the Helsinki Stock exchange. On December 2011 UPM reached an agreement with SMARTRAC N.V. whereby UPM will sell its RFID business to SMARTRAC. The deal is expected to be closed during the Q1/2012. Further information is available at

About Freedom Shopping

Freedom Shopping, Inc. is recognized for leadership in the development of RFID-enabled point-of-sale, security, and self-service solutions for the retail market. The company’s systems help companies ranging from independent retailers to global merchants exploit RFID technology to streamline operational and customer-facing processes, so that they achieve quantifiable gains that translate into higher revenues and healthier margins.

Freedom Shopping has been an RFID innovator since 2005, when customers used the company’s technology to open stores with 100% item-level tagging. For more information please visit and