Because NFC is different. Other wireless technologies indiscriminately broadcast their presence to the world around them – only NFC is centered on user intent. The use cases for NFC technology presume and require user control and likewise every new use case that needs user control will require NFC.
Marks that simply indicate the existence of a technology, are not sufficient for NFC. To be successful we must guide users to a tapping location.
In order to fulfill the NFC promise in the world, we must orient users to the proper tap location of our technology. The foundational NFC wayfinding mark, also known as the “Directional variation,” guides users to the precise location of the NFC antenna, ensuring an optimal connectivity experience.
Evocative of the original N-Mark, radio technologies in general, and common near field antenna designs, this fresh new mark overtly invites users to tap and unlock the full potential of connectivity.