Estée Lauder cosmetics brand Too Faced adds NFC tags to product samples

DATE: Fri, Aug 15, 2025
PUBLICATION: NFCW

US-based cosmetics brand Too Faced has added NFC tags to 100,000 samples of its Maximum Plump lip gloss, enabling recipients to access a special landing page and register for a discount on future purchases by scanning the tag with their Apple or Android NFC smartphone.