HOT WHEELS GO HIGH TECH WITH NEW SMART CARS

DATE: Fri, Aug 15, 2025
PUBLICATION: Parentology

For more than 50 years, kids across the globe have been collecting Hot Wheels cars and challenging each other at races and ramp jumps. Now, in an attempt to take vehicle play to the next level, Mattel innovated a way that kids and Hot Wheels enthusiasts alike can finally put their money where their mouths are: Hot Wheels id, which is, essentially, a Hot Wheels smart car.