How Clinique is using NFC technology in Internet of Things beauty campaign

DATE: Fri, Aug 15, 2025
PUBLICATION: Internet Retailing

Near field communication labels have been added to give jars of Clinique’s Moisture Surge 100H their own unique digital identity. Customers can scan the labels to find exclusive content and services from Clinique’s Daily Dehydrator Index, offering personalised skincare advice to customers who answer a quiz, to its skin analysis tool Clinical Reality, which scans skin and offers recommendations. A campaign filter enables users to take personalised selfies and share them on social media. In the UK the product is available exclusively through Boots.