Mammut Uses NFC for Customer Engagement

DATE: Fri, Aug 15, 2025
PUBLICATION: RFID Journal

Swiss outdoor brand Mammut has been deploying Near Field Communication (NFC) RFID technology to boost customer interactions and increase supply chain transparency. The technology consists of Smartrac‘s Smart Cosmos Enablement System and Internet of Things (IoT) platform to capture and manage data about each product, along with Smartrac’s NFC tags containing chips provided by NXP Semiconductors.