NFC Delivers Digital Universe to Men’s Fragrance

DATE: Fri, Aug 15, 2025
PUBLICATION: RFID Journal

Parisian fashion and fragrance company Paco Rabanne has built Near Field Communication (NFC) technology into its latest men’s fragrance, Phantom, to provide a new level of engagement for its customers. The technology is intended to provide users with automated digital access to what the company calls the Phantom Universe.