Nike and Rtfkt use NFC to link physical clothing with NFTs

DATE: Fri, Aug 15, 2025
PUBLICATION: NFCW

Nike and its digital fashion brand Rtfkt have launched a hoodie incorporating an NFC chip that enables purchasers to connect it to a digital version of the garment in the form of a non-fungible token (NFT) that can be ‘worn’ by digital avatars in Rtfkt’s Clone X avatar ecosystem.