What is Stopping Brands from Going Big with NFC?

DATE: Fri, Aug 15, 2025
PUBLICATION: IOT For All

SharpEnd’s Founder and CEO, Cameron Worth, joins Ryan Chacon on this IoT For All Podcast episode to discuss NFC. He introduces himself, his company, and the founding story of SharpEnd. He then touches on what exactly NFC is and how it differentiates itself from similar technologies. Cameron talks about how IoT plays a role in the industries that SharpEnd focuses on and the challenges for brands looking to integrate NFC into their products. Ryan and Cameron wrap up the podcast with a discussion about the future of NFC and what to expect from SharpEnd.