NFC Innovation Day – London
We celebrated the momentum behind NFC technology by designating this NFC Innovation Day!
On June 26, 2018 in London, England, we held our first NFC Innovation Day. Sponsored by Thinfilm Electronics ASA (Platinum Level), NXP Semiconductors (Gold Level), and Qubiteq (badge sponsor) the summit explored the ways NFC and IoT are strengthening brands and delivering remarkable customer experiences.
NFC Innovation Day kicked off with a product showcase featuring the 2018 Innovation Award finalists. The VISIONFC Simplifying IoT Summit then provided attendees with the opportunity to hear real-world IoT case studies from retail, brand, and product companies. NFC Innovation day concluded with the NFC Innovation Award Celebration, where three of the nine finalists and an additional ‘People’s Choice’ were awarded.
Best In-Market Implementation: 1TrueID
Best Emerging Concept: IoTize
NFC For Good: eWATERpay
People’s Choice Award Winner · eWATERpay
|12:30 – 14:00||Registration / Product Showcase
Meet the NFC Innovation Award Finalists who will be exhibiting in London’
|14:00 – 14:15||NFC Forum Welcome, Industry Overview
Alexander Rensink, co-Chairman, NFC Forum
The NFC Forum brings the convenience of NFC technology to life. We empower organizations to deliver secure, tap-based interactions with an intuitive, reliable experience to users around the globe. In this presentation you’ll learn how NFC fits into the IoT puzzle, and get an overview of how you can employ NFC to deliver engaging, contextual, relationship-building experiences to your target audiences.
Alexander Rensink is business segment manager in the Business Unit Security & Connectivity at NXP Semiconductors. At NXP, Alexander drives a business that establishes the further deployment of contactless technology into a multitude of applications, including access management, loyalty, micropayments, device pairing, smart media and gaming. Throughout his career, he has gained considerable ecosystem experience in working with infrastructure suppliers, application developers and service providers to deliver end-to-end solutions for vertical markets. Prior to joining NXP’s Security & Connectivity business unit in 2007, Alexander worked at Philips Digital Networks and later Philips Semiconductors in marketing, business development, and strategy roles. Alexander has served on the NFC Forum Board of Directors since March 2012 and was elected Vice Chairman in December 2013. Alexander studied Electrical Engineering and holds a Ph.D. degree.
|14:15 – 14:35||The Ways NFC Can Streamline the UX of Connected Objects
Mathew Alton, Senior Analyst, Strategy Analytics
One of the unique strengths of NFC is its ability to quickly connect objects through direct contact. In this presentation, we shall discuss the ways that this seamless and natural interaction can streamline the UX of connected objects in the home and beyond.
As a Senior Analyst in Strategy Analytics' user experience practice, Mathew has produced actionable insights for end-user products in the mobile, wearable, IoT, and VR sectors.
|14:35 – 14:55||Improving Brand Engagement Across the Consumer Journey
Davor Sutija, CEO, Thinfilm
Brands, once the focal point of consumer loyalty and trust, are faced with profound challenges as consumer preferences and behavior shift in a digital-first, platform-led world. Attendees will learn how NFC can be used – and is being used – to improve brand engagement before, during, and after the sale. Dr. Sutija will share insights from recent in-field NFC deployments as well as recommendations for the future of brand UX design.
Dr. Davor Sutija is CEO of Thin Film Electronics ASA. Prior to joining Thinfilm in January 2010, he was Senior Vice President, Product Marketing, at FAST (a Microsoft subsidiary) and founding CEO at SiNOR AS, a producer of electronic and PV-grade silicon ingots. He was a board member for the Organic Electronics Association (OE-A) from 2012 through 2015, and has also served on the boards of technology firms SensoNor, Birdstep, and Owera. He is currently a member of the Orbotech Advisory Board.
Dr. Sutija is a highly sought-after speaker and presents worldwide on topics including the Internet of Things, the convergence of the physical and digital worlds, and the future of smart packaging. He was a keynote speaker at Mobile World Congress 2015. Dr. Sutija graduated from the Jerome Fisher Management and Technology program at the Wharton School and has a Ph.D. from the University of California, Berkeley, in Chemical Engineering. He was a Hertz Fellow at Lawrence Berkeley Labs.
|14:55 – 15:15||How the World's Biggest FMCG/CPG Brands are Embracing NFC
Cameron Worth, Founder, SharpEnd- The Agency of Things
Many brands are betting big on the IoT as they look to create new types of connections with their consumers. Hear from Cameron, founder of the first Internet of Things agency SharpEnd (io.tt), as he cuts through the hype and explores how IoT can re-energise brands in new and innovative ways. SharpEnd works with some of the leading global brands including Pernod Ricard, Nestlé, Unilever and Estée Lauder and can share real case studies and processes
Founder of the world’s first IoT agency. Smart packaging specialist. Clients include Pepsi, Pernod Ricard, Nestlé and Unilever.
|15:15 – 15:25||Engaging Customers & Consumers with NFC-Enabled Products & Packages
Peter Philippens, CTO, IdeAtics BV
Consumers often buy a product only to feel marooned when it comes to easily accessing additional product information, such as the best way to access customer service guidelines, find general product guidance, how to return a product, and where to look for related product info. Peter Philippens shares a case study on how a company uses NFC to deliver an outstanding customer experience.
Dutch entrepreneur with experience in logistics, ICT and Near Field Communication
|15:25 – 15:45||Networking Break|
|15:45 - 15:55||Smart Packaging: Sensing, Measuring, Monitoring, & Informing
Jos Geboers, Director, ECCT B.V.
Place a microchip in medication packages and a patient's therapy can be accurately and objectively monitored in a simple way. Jos Geboers shares what his company has learned from implementing this use case and what retailers, brands and IoT companies can learn from their implementations. His lightning talk will also cover how NFC improves the distribution logistics and reduces counterfeiting, so the right product comes to the right customer.
Electronic engineer at NXP, Director ECCT (trading under the name Confrerie-Clinique)
|15:55 – 16:15||Welcome to the New Era of Digitized Consumer Products
Andy Hobsbawm, Director and Cofounder, EVRYTHNG
In this presentation, Andy Hobsbawm will show how leading brands are using IoT to protect brand integrity and deliver augmented consumer experiences, and will reveal how new product coding standards hot off the press represent a game changer for digitized products.
After creating the first international internet agency in 1994, Andy served as European MD then Chairman of Agency.com, before co-founding the award-winning non-profit Do The Green Thing. A TED-speaker, Andy has been listed among the 100 top digital influencers by Wired UK and was inducted into the British Interactive Multimedia Association’s Digital Hall of Fame. Currently, Andy is the Co-founder & Director Of Evrythng, an Internet of Things software company.
|16:15 – 16:35||Evolving IoT Needs of Brands - Bringing Edge Intelligence through Advances in NFC Technology
Sylvia Kaiser-Kershaw, Global Marketing Management – NFC Smart Products & Services, NXP
Evolving IoT Needs of Brands - Bringing Edge Intelligence through Advances in NFC Technology:
NFC is becoming a foundational technology in consumer oriented segments of the IoT. It enables new value-add capabilities throughout a product’s life cycle, from manufacturing, through supply chain control to retail, consumer usage, resell and recycling. There is a trend towards hardware and software based mobile NFC solutions, resulting in three application layers to manage data – intrinsic ID and authentication layer, electronic device layer, and the cloud layer. Join us to find out more about our Gen2 NFC solutions that bring intelligence already to the edge of the IoT, to protect and enhance your brand experiences.
Sylvia Kaiser-Kershaw is a marketing professional with over 15 years of experience working across markets, including technology, FMCG and luxury products. She is an expert in the definition and implementation of brand strategies and cross-channel marketing solutions. At NXP, she's driving IoT applications that connect brands directly with consumers, and provide visibility in the supply chain. This is done by adding digital NFC connectivity, security and intelligence to physical products to make them smart, interactive and traceable through the full product lifecycle. In this role, she’s also driving NPI and value-add NFC services.
|16:35 – 16:55||Panel Discussion -- How Does NFC Simplify the Internet of Things?
Meet the Panelists
Moderator: Phil Sealy, ABI Research, Principal Analyst
Bratindra Narayan Chakravorty, Rapid Transpay Pvt. Ltd., CEO
Richard Hopf, Speech Code GmbH, CTO
Pierre Métivier, NET-7 Innovation, Founder
Vinnett Taylor, Telefónica O2 UK, Head of IoT Sales
|16:55 – 17:15||Lessons Learned from Real-Life Deployments of IoT technology Used by Forward-Looking Luxury Brands
Marie-Françoise Glotz-Bartley, Vice President of Sales, Identification Technologies (IDT), HID Global
Protecting your brand against counterfeit goods is a global challenge across all industries since grey market goods and counterfeiting typically results in lost sales and a poor customer experience that damages the brand. In this case study presentation you’ll learn how luxury brands are fighting back using innovative IoT technology that verifies the authenticity of products--from the time of production, through every step of the distribution process, and to consumer sale. HID will step through lessons learned from real-life deployments of privacy-preserving IoT technology used by forward-looking brands, such as designer leather goods and watches, top-shelf whiskey and medicinal-grade honey. You’ll walk away with an understanding of how they are building brand protection into every element of the product lifecycle and adding trust to consumer engagements.
Marie has 21 years of experience with HID Global serving in a variety of roles, including Sales Manager and Vice President of Sales for the Identification Technology business.
|17:15 – 17:55||Innovation Award Finalists – 5-minute Briefs
Hear from the finalists of the 2018 NFC Innovation Award Program
Best In-Market Implementation:• 1TrueID SRL provides anti-counterfeiting and traceability solutions with the aim to become the first Internet Book of Things. (Italy)
• Creating Revolutions offers hotel and resort guests and employees a wide variety of services using smart and secure NFC technology. (US)
• The ST Dynamic Tag ICs ST25DV02K-W1 and ST25DV02K-W2 from STMicroelectronics are innovative devices that leverage the flexibility of their NFC/RFID interface to bring enhanced capabilities to a traditional Tag IC. (France)
Best Emerging Concept:• NFC technology from Haarnio Oy enables daily functions in apartments to be managed digitally with a large array of physical NFC-enabled design tags along with a state of the art management system. (Finland)
• IoTize SAS’s TapNLink Instant IoT for Embedded Systems uses NFC technology for on-site maintenance tasks connecting equipment to smartphone-based user interfaces. (France)
• The Dynamic Parts Authentication solution from Sasken Technologies Ltd. and Confidex, uses NFC technology to help automotive manufacturers ensure that critical spare parts are genuine. (India)
NFC For Good• eWATERpay uses NFC technology to collect money and dispense water to create sustainable water systems in developing countries. (UK)
• Project-RAY’s RAYclick is an NFC-based, tactile keypad, that enable visually impaired people to control their smartphones by touch. (US)
• AUTOCYB automotive cybersecurity platform uses NFC technology to enhance vehicle and highway safety by protecting the security, integrity and authenticity of personal data in today’s electronics-intensive vehicles. (US) [NOT PRESENT]
|17:55 – 18:00||Closing Remarks, Overview of Evening Festivities
Paula Hunter, Executive Director, NFC Forum
Paula Hunter manages the day-to-day affairs of the NFC Forum under the direction of the Chairman, Officers, and Board of Directors with responsibility for strategic planning and direction, membership development, budgeting, evangelism for the Forum and its mission, and outreach to liaison and vertical market partners. She has almost two decades of executive technology association management experience beginning in 1999 when, while working for Compaq, she was a founding board member for the ASP Industry Consortium. Ms. Hunter has served as Executive Director of the NFC Forum since 2013. Her experience also includes key roles in several technology companies, ranging from small start-ups to large multi-national corporations.
|18:00 – 18:30||Break|
|18:30||Award Celebration Opens|
|18:40||Last Chance for People's Choice Award Voting
|18:40 – 18:45||Awards Celebration Welcome
Koichi Tagawa, co-Chairman, NFC Forum
Koichi Tagawa, co-Chairman, NFC Forum, has been with the organization since its founding in 2004. During his leadership tenure, he has been an advocate for NFC market expansion and has overseen the development of 20 standards-based specifications which are the foundation for interoperable NFC-based solutions worldwide. Mr. Tagawa is the General Manager of Global Standards and Industry Relations at the C & I Center in Dai Nippon Printing Co. Ltd. (DNP). Prior to DNP, Mr. Tagawa worked in the consumer electronics industry at Sony for 41 years. He is now devoted to promoting the expansion of NFC solution businesses worldwide by fusing he consumer-oriented background with his passion for NFC technology.
|18:45 – 19:00||Announcement of Award Recipients
|19:00 – 20:15||Networking Cocktail Celebration
|20:20 - 20:30||Closing Remarks + Announcement of Hashtag Contest Winner & NFC Networking Contest Winner | NFC Forum, & Thinfilm|
Check out photos from the 2017 NFC Award Celebration and past VISIONFC events: