NFC in Retail and Shops
Seamless payment solutions and stronger connections with customers
NFC technology changed the retail industry forever with the introduction of pay by smartphone. Use of NFC in a retail environment enhances brand discovery, accelerates secured payments, and creates ongoing opportunities to enable brand engagement and streamlined commerce. The combination of commonly available NFC-enabled smartphones (more than 3 billion in use worldwide!) and versatile, easy-to-use NFC tags gives retailers a powerful tool to engage consumers with brands and increase conversions.
Leverage widely available, easy-to-use technology that speeds payments, increases consumer engagement, and builds brand loyalty both inside and outside traditional retail environments.
Engage in-store shoppers to increase consumer-product interactions, provide useful in-the-moment product information and comparisons.
Personalize consumers’ experience at every stage of the purchasing process, from pre-sale to in-store to post-purchase communication, loyalty programs, and even e-commerce reordering
Easily integrate NFC tags into a wide range of media (smart posters, out-of-home displays, direct mail, shelf labels, product packaging and point-of-purchase displays)
- Instant, easy access to product details at point of sale and point of use
- Simple, intuitive, secure, loyalty-integrated payments with the simple touch of a smartphone
- Engaging omnichannel / e-commerce that bring a personalized digital experience
- Integrated personalized offers and loyalty program rewards
Interested in our work in the Transit sector? As a member you can join the discussion at our next Retail & Payment Special Interest Group Meeting.