Mar 31, 2023

Tapwow Announces Strategic Partnership with Identiv to Deliver Smart Packaging and IoT Solutions

Greenwood Village, CO – March 21, 2023 - Tapwow, a leading provider of cloud-based IoT software solutions, is proud to announce a new strategic partnership with Identiv, a global leader in digital security and identification in the Internet of Things (IoT), to offer a set of comprehensive IoT solutions for smart packaging, including customer engagement, authentication, product diversion and traceability.

Tapwow’s DIRX2 smart packaging and connected products platform will now enable Identiv to accelerate their tag management, content delivery and analytics solutions. With support for NFC, QR codes and sensors in the same platform, brands will now have the choice of which technology is best for their individual applications. DIRX2 allows customers to batch and re-batch tags by product, region, SKU, or other criteria and change content even after tags or markers are already in market.

“We have worked with Identiv for years and have always been impressed with their best-in-class NFC and RFID products, along with their ability to provide the innovative design and technical skillset to satisfy any customer. Combining our software capabilities with their quality transponders will give our customers an industry-leading solution for smart packaging and IoT,” said Michael Sher, CEO of Tapwow.

Amir Khoshniyati, VP and GM IoT Business at Identiv adds, “Demand for IoT solutions is expected to scale exponentially in the coming years. This connected platform includes serialized IDs for every product and has a digital customer audit trail. The brand engagement and protection capabilities deliver trust and authenticity via transparency in supply chains and enable better decision-making through item-level data sourced from Identiv and the market’s embedded IoT products across all prominent industries. We’re excited to partner with Tapwow to provide end-to-end solutions that deliver secure, rich content across multiple touchpoints.”

As part of the strategic partnership, Tapwow will be the technical solutions provider for Identiv and will work with customers to deliver pre-built, semi-custom and custom experiences for consumer engagement, authentication, traceability and reuse/recycle.  With various solutions across many verticals, Tapwow and Identiv will be the perfect combination for brands, partners, packagers and creative agencies to deliver smart solutions to their customers.

With combined teams located throughout the world, Tapwow and Identiv can deliver powerful IoT and smart packaging solutions for customers of any size quickly and cost-effectively.

For sales information for Tapwow: 

For press inquiries:

For more information on Identiv’s complete end-to-end portfolio, call +1 888.809.8880 or contact

About Tapwow

Tapwow is a leading provider of smart packaging and IoT solutions headquartered in Greenwood Village, Co.  Tapwow is uniquely positioned to help brands across a variety of industries begin their smart packaging/IoT journey.  With our DIRX2 platform, Tapwow can provide brands comprehensive IoT solutions beginning with customer experience and culminating with complete supply chain applications like track and trace, product diversion, anti-counterfeiting and reuse/recycle.  Our innovative cloud-based platform can be hosted, installed on prem, or offered as a white-label solution allowing our customers to offer our platform in a branded, multi-tenant environment to their end users.

About Identiv

Identiv, Inc. is a global leader in digitally securing the physical world. Identiv’s platform encompasses RFID and NFC, cybersecurity, and the full spectrum of physical access, video, and audio security. Identiv is a publicly traded company, and its common stock is listed on the NASDAQ Stock Market LLC in the U.S. under the symbol “INVE.” For more information, visit