Posts by: Paula  Hunter

New Book Shows How to Activate The Real World With NFC Mobile Marketing

New Book Shows How to Activate The Real World With NFC Mobile Marketing

Is Near Field Communication (NFC) technology the key to enabling omnichannel marketing? The recently published “NFC Mobile Marketing For Dummies” says yes. The author, Matt Bright, NFC Forum’s Retail & Payment Special Interest Group (SIG) Chair and Senior Director, Product and Technical Marketing at Thinfilm,Read more »

Uber, Lyft and NFC Forum Share Stage at Smart Transit Conference on Ridership and Mobility

Uber, Lyft and NFC Forum Share Stage at Smart Transit Conference on Ridership and Mobility

I had the pleasure of representing the NFC Forum at the Smart Transit Congress in Baltimore, Maryland at the end of October.  Smart Transit is a highly-focused industry congress on transit technology ; of the 300+ registered attendees over 50% were in the transit industry.  I was one of 50Read more »

Apple iOS 11 and Android Driving NFC Apps Market Forward at Faster Pace

Apple iOS 11 and Android Driving NFC Apps Market Forward at Faster Pace

Over the past month, the number of Near Field Communication (NFC) apps in Apple’s App Store has doubled as 28 new reader/writer apps have been released or updated. Apple saw its number of NFC-related apps increase from 26 to 54Read more »

NFC Forum Members: A Call for Action

NFC Forum Members: A Call for Action

Most are familiar with the internationally recognized and acclaimed United States President John F. Kennedy’s famous statement, “Ask not what your country can do for you — ask what you can do for your country.” This galvanizing, electrifying request for participation andRead more »

IoT and NFC: The Fun Starts This Fall With Public Release of iOS 11

IoT and NFC: The Fun Starts This Fall With Public Release of iOS 11

Our brief respite from the fevered excitement in the technology industry around Apple’s iOS 11 beta announcement – particularly, in my opinion, as it relates to Near Field Communication (NFC) technology is over. I say “brief” because if history provesRead more »

What Hath Apple Wrought? Thoughts on Apple’s Recent NFC-related Announcement

What Hath Apple Wrought? Thoughts on Apple’s Recent NFC-related Announcement

Now that the hubbub around Apple’s recent IOS 11 announcement regarding NFC has died down a bit, I wanted to take a breath and give you my thoughts on its implications for the NFC ecosystem. Before I do that, pleaseRead more »

NFC and The Internet of Mysterious Things With IBM Master Inventor Lisa Seacat DeLuca

NFC and The Internet of Mysterious Things With IBM Master Inventor Lisa Seacat DeLuca

IBM Master Inventor Lisa Seacat DeLuca published a new book that uses NFC tags on every page. I had the chance to speak with Lisa about NFC and her new book called “ The Internet of Mysterious Things ”. The interview is below.    Read more »

VISIONFC Transport Summit Tickets On Sale: Summit Speakers Revealed

VISIONFC Transport Summit Tickets On Sale: Summit Speakers Revealed

  You’ll probably learn more in this half-day VISIONFC Transport Summit on June 20, 2017 in Ho Chi Minh City, Vietnam about mobile ticketing and public transportation in Asia than you did in all of last year. Don’t believe it? Check-out the list of presenters .Read more »

Three Questions With Juergen Boehler, NFC Forum Technical Committee Chair about the ISO/IEC 14443 Analog Parameter Comparison and Alignment white paper

Three Questions With Juergen Boehler, NFC Forum Technical Committee Chair about the ISO/IEC 14443 Analog Parameter Comparison and Alignment white paper

What is the NFC Forum – ISO/IEC 14443 Analog Parameter Comparison and Alignment white paper all about? The NFC Forum – ISO/IEC 14443 Analog Parameter Comparison and Alignment white paper is a significant achievement. It is the result of a collaborative industry effort to lay some of the technical groundwork paving the way for public transport interoperability using NFC. Along with the NFC Forum,Read more »