Extending Beyond Tech’s Earliest Adopters, Wearables Have Arrived and the Future is Now
On the heels of our successful “Tap Into NFC” Meetup here in Boston last week, we’re still abuzz with all the exciting development work and real world applications across the NFC ecosystem. From improved health care and transit efficiencies, to new finance channels and personalized content delivery methods, adoption continues to trend upward and extend far beyond the world of payments. No doubt, the future is bright – with wearables squarely in the center as one of the industry’s hottest topics and trends.
Just recently the Washington Post wrote a comprehensive piece on the power of wearable devices, and the impact they will likely have on our health and our lives. It’s near impossible to discuss the future of health care without considering mHealth and the role wearables will continue to play, in medical research and in health care delivery. Thanks to these new data streams, researchers and doctors have the ability to collect physiological data that should help us to better understand diseases and find new therapies – and perhaps cures.
Of course, many of the industry’s innovations are featured on our Product Showcase including the NFC Ring, CaixaBank’s payments wristbands, and Instant Fundraising Wristbands. And we’d be remiss not to mention Apple ResearchKit and Apple Watch for introducing wearable trends to an even broader set of consumers, including those that might not otherwise be considered early adopters.
We know that our attention spans are shorter than ever, and that today’s consumer is increasingly interested in a more convenient, more connected experience. And we know that mobile is the link to improved efficiencies and better services – and often at lower costs.
With more than a billion NFC-enabled phones in the market by the end of this year, the time for NFC is now. Beyond payments, NFC is well suited for building loyalty among consumers and delivering personalized experiences. In today’s increasingly competitive landscape, the benefits of NFC must not be overlooked.
Are you building or enhancing a wearable device? Is it NFC-enabled or are you considering NFC for future offerings? If you are interested in learning more about NFC or joining our developer showcase, we’d love to hear from you. Send an email to firstname.lastname@example.org and let’s start the conversation.