About the Awards
The NFC Innovation Awards were created by the NFC Forum to recognize breakthrough products and start-ups and to raise awareness and exposure of the outstanding implementations of NFC in a wide range of industries.
The award program is open to member and non-member companies, or systems integrators, agencies, and media companies submitting on behalf of their clients. Nine finalists were selected from over 90 entries and one first-place winner was chosen from each of three categories by a jury composed of global leaders and industry experts. Entries were judged on their innovation, commercial potential, and usability, as well as on the quality of design and implementation.